Big Data Surveillance and the Body-subject

This paper considers the implications of big data practices for theories about the surveilled subject who, analysed from afar, is still gazed upon, although not directly watched as with previous surveillance systems. We propose this surveilled subject be viewed through a lens of proximity rather tha...

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Published inBody & society Vol. 22; no. 2; pp. 58 - 81
Main Authors Ball, Kirstie, Di Domenico, MariaLaura, Nunan, Daniel
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.06.2016
Sage Publications Ltd
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Abstract This paper considers the implications of big data practices for theories about the surveilled subject who, analysed from afar, is still gazed upon, although not directly watched as with previous surveillance systems. We propose this surveilled subject be viewed through a lens of proximity rather than interactivity, to highlight the normative issues arising within digitally mediated relationships. We interpret the ontological proximity between subjects, data flows and big data surveillance through Merleau-Ponty’s ideas combined with Levinas’ approach to ethical proximity and Coeckelberg’s work on proximity in the digital age. This leads us to highlight how competing normativities, and normative dilemmas in these proximal spaces, manipulate the surveilled subject’s embodied practices to lead the embodied individual towards experiencing them in a local sense. We explore when and how the subject notices these big data practices and then interprets them through translating their experiences into courses of action, inaction or acquiescence.
AbstractList This paper considers the implications of big data practices for theories about the surveilled subject who, analysed from afar, is still gazed upon, although not directly watched as with previous surveillance systems. We propose this surveilled subject be viewed through a lens of proximity rather than interactivity, to highlight the normative issues arising within digitally mediated relationships. We interpret the ontological proximity between subjects, data flows and big data surveillance through Merleau-Ponty’s ideas combined with Levinas’ approach to ethical proximity and Coeckelberg’s work on proximity in the digital age. This leads us to highlight how competing normativities, and normative dilemmas in these proximal spaces, manipulate the surveilled subject’s embodied practices to lead the embodied individual towards experiencing them in a local sense. We explore when and how the subject notices these big data practices and then interprets them through translating their experiences into courses of action, inaction or acquiescence.
Author Ball, Kirstie
Di Domenico, MariaLaura
Nunan, Daniel
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Issue 2
Keywords normativity
subjectivity
proximity
Levinas
surveillance
big data
Merleau-Ponty
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RelatedPersons Merleau-Ponty, Maurice (1908-1961)
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Snippet This paper considers the implications of big data practices for theories about the surveilled subject who, analysed from afar, is still gazed upon, although...
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SubjectTerms Between-subjects design
Big Data
Merleau-Ponty, Maurice (1908-1961)
Surveillance
Title Big Data Surveillance and the Body-subject
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