The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences - Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell (Journal of business research, 2019)
Keywords: Attitudes; Brand advocacy behaviors; Corporate social responsibility; Empathy; Positive moral emotions; Social justice values; Brand advocacy behaviors; Attitudes; Corporate social responsibility; Empathy; Social justice values; Positive moral emotions