The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
•Brand social media message positivity impacts likes and retweets differently.•Brand emotional positivity negatively moderates those impacts.•Managers should use emotional language and cues parsimoniously. The literature has overlooked whether emotional positivity in social media messages posted by...
Saved in:
| Published in | Journal of business research Vol. 140; pp. 49 - 61 |
|---|---|
| Main Authors | , , , , , |
| Format | Journal Article |
| Language | English |
| Published |
Elsevier Inc
01.02.2022
|
| Subjects | |
| Online Access | Get full text |
Cover
Loading…
| Abstract | •Brand social media message positivity impacts likes and retweets differently.•Brand emotional positivity negatively moderates those impacts.•Managers should use emotional language and cues parsimoniously.
The literature has overlooked whether emotional positivity in social media messages posted by brands has the same effect on different types of consumer engagement behaviors on social media. Furthermore, whether brands’ emotional positivity plays a role in shaping the impact of message emotionality is unclear. To address these gaps, the authors develop and test a model of the impact of emotional positivity of social media messages posted by brands on consumers’ personal engagement and interactive engagement behaviors. The authors also examine whether and how brand emotional positivity interacts with message emotional positivity in triggering these responses. Based on a sample of 62,255 Twitter messages posted by brands the authors find that, in general, emotional positivity has an opposite effect in terms of stimulating personal engagement (likes) versus interactive engagement (retweets). Brand emotional positivity negatively moderates the link between message positivity and both types of user responses. |
|---|---|
| AbstractList | •Brand social media message positivity impacts likes and retweets differently.•Brand emotional positivity negatively moderates those impacts.•Managers should use emotional language and cues parsimoniously.
The literature has overlooked whether emotional positivity in social media messages posted by brands has the same effect on different types of consumer engagement behaviors on social media. Furthermore, whether brands’ emotional positivity plays a role in shaping the impact of message emotionality is unclear. To address these gaps, the authors develop and test a model of the impact of emotional positivity of social media messages posted by brands on consumers’ personal engagement and interactive engagement behaviors. The authors also examine whether and how brand emotional positivity interacts with message emotional positivity in triggering these responses. Based on a sample of 62,255 Twitter messages posted by brands the authors find that, in general, emotional positivity has an opposite effect in terms of stimulating personal engagement (likes) versus interactive engagement (retweets). Brand emotional positivity negatively moderates the link between message positivity and both types of user responses. |
| Author | Castro, Vitor Ifie, Kemefasu Oliveira, João S. Elayan, Suzanne Tsougkou, Eleni Sykora, Martin |
| Author_xml | – sequence: 1 givenname: João S. surname: Oliveira fullname: Oliveira, João S. email: joao.oliveira@essex.ac.uk organization: Essex Business School, University of Essex, Wivenhoe Park, Colchester CO4 3SQ, United Kingdom – sequence: 2 givenname: Kemefasu surname: Ifie fullname: Ifie, Kemefasu email: K.Ifie@lboro.ac.uk organization: School of Business and Economics, Loughborough University, Loughborough, Leicestershire LE11 3TU, United Kingdom – sequence: 3 givenname: Martin surname: Sykora fullname: Sykora, Martin email: M.D.Sykora@lboro.ac.uk organization: School of Business and Economics, Loughborough University, Loughborough, Leicestershire LE11 3TU, United Kingdom – sequence: 4 givenname: Eleni surname: Tsougkou fullname: Tsougkou, Eleni email: eleni.tsougkou@strath.ac.uk organization: University of Strathclyde, Strathclyde Business School, Department of Marketing, 199 Cathedral Str., G4 0QU Glasgow, UK – sequence: 5 givenname: Vitor surname: Castro fullname: Castro, Vitor email: V.M.Q.Castro@lboro.ac.uk organization: School of Business and Economics, Loughborough University, Loughborough, Leicestershire LE11 3TU, United Kingdom – sequence: 6 givenname: Suzanne surname: Elayan fullname: Elayan, Suzanne email: S.Elayan2@lboro.ac.uk organization: School of Business and Economics, Loughborough University, Loughborough, Leicestershire LE11 3TU, United Kingdom |
| BookMark | eNqFkMtqwzAQRUVJoWnaTyjoB-xK8iM2XZQS-oJAN-lajOVRohBLQVIC-fsqj1U32cwwQucyc-7JyDqLhDxxlnPG6-d1vu52wWPIBRM85zxndXFDxryZFtm0nTYjMma8bDLR1sUduQ9hzRgTjDVjcliskKLWqCJ1muLgonEWNnTrgolmb-Lh-N55sH22RIseIvY0OGXSpwF7A6mGAEsM1FmqnA27AT2FGNEes2giqbHa-QFOc1iBN3b5QG41bAI-XvqE_H68L2Zf2fzn83v2Ns9UUfKYNZ0om0qLUqlGiL5QomZCQdmW0Glose36rq563ZUtoK5UUxad5jX0XLOqgqKYkJdzrvIuJEtaKhNPm0QPZiM5k0eLci0vFuXRouRcJouJrv7RW28G8Ier3OuZw3Ta3qCXQRm0KgnzybXsnbmS8Afs95ZY |
| CitedBy_id | crossref_primary_10_1080_10447318_2023_2201556 crossref_primary_10_1002_cb_2455 crossref_primary_10_1002_mar_22134 crossref_primary_10_1016_j_jbusres_2025_115250 crossref_primary_10_1186_s40691_024_00380_0 crossref_primary_10_1016_j_eneco_2023_106768 crossref_primary_10_1016_j_jbusres_2024_114676 crossref_primary_10_1108_MIP_12_2022_0570 crossref_primary_10_1016_j_jbusres_2024_114575 crossref_primary_10_1016_j_jretconser_2024_104040 crossref_primary_10_11144_Javeriana_syp43_misr crossref_primary_10_1080_10864415_2023_2295072 crossref_primary_10_1177_10126902251314240 crossref_primary_10_1007_s11135_024_01863_4 crossref_primary_10_1016_j_jbusres_2024_114898 crossref_primary_10_3145_epi_2022_jul_03 crossref_primary_10_1016_j_jretconser_2024_103893 crossref_primary_10_1016_j_jretconser_2024_104136 crossref_primary_10_3390_jtaer20010010 crossref_primary_10_1016_j_jclepro_2022_132663 crossref_primary_10_1177_10949968231171104 crossref_primary_10_1108_IMDS_04_2022_0259 crossref_primary_10_3389_fpsyg_2024_1386350 crossref_primary_10_3390_ijerph20186720 |
| Cites_doi | 10.2753/MIS0742-1222290408 10.1207/s15328007sem1304_1 10.1080/02699930802204677 10.1016/j.im.2016.03.004 10.1007/s11747-016-0485-6 10.1007/s11747-017-0552-7 10.1080/15252019.2011.10722188 10.1037/h0077714 10.1177/2053951720972735 10.1509/jmr.10.0353 10.1177/2056305118772836 10.1016/j.indmarman.2014.04.012 10.1016/j.jbusres.2019.01.071 10.1111/j.1468-2370.2009.00276.x 10.1016/j.ijresmar.2016.02.004 10.1086/208725 10.1016/j.jbusres.2019.10.010 10.1109/MIS.2013.1 10.1016/j.ijresmar.2019.05.001 10.1371/journal.pone.0211931 10.1007/s10551-015-2578-4 10.1016/j.eswa.2020.113746 10.1509/jm.14.0107 10.1509/jm.13.0301 10.1016/j.intmar.2009.07.002 10.1016/j.intmar.2012.01.003 10.1016/j.elerap.2017.09.005 10.1080/1369118X.2013.783608 10.2753/MTP1069-6679200201 10.1016/j.intmar.2013.09.004 10.1002/mar.20988 10.1108/MIP-07-2018-0257 10.1146/annurev-psych-122216-011542 10.1177/0047287517747753 10.1016/j.eswa.2020.114006 10.1016/j.jbusres.2016.04.181 10.1016/j.jbusres.2017.12.050 10.1016/j.jbusres.2008.08.010 10.1509/jmr.11.0458 10.1016/j.ijresmar.2018.09.009 10.1057/palgrave.bm.2540222 10.2307/2185261 10.1007/s11747-017-0530-0 10.1177/002224379703400304 10.1016/j.ijresmar.2008.12.002 10.1509/jmr.13.0350 10.1016/j.indmarman.2016.07.006 10.3386/w0096 10.1016/j.jbusres.2019.07.015 10.1108/JPBM-06-2014-0635 10.18848/2327-0071/CGP/v15i01/11-35 10.1140/epjds/s13688-016-0085-1 10.1007/s11747-017-0539-4 10.1016/j.intmar.2019.08.001 10.1016/j.jbusres.2020.04.003 10.1177/0022242919841034 10.2501/JAR-2015-009 10.1037/a0018430 10.2501/JAR-2015-026 10.1086/209380 10.1002/mar.21341 10.1016/j.jbusres.2019.04.042 |
| ContentType | Journal Article |
| Copyright | 2021 Elsevier Inc. |
| Copyright_xml | – notice: 2021 Elsevier Inc. |
| DBID | AAYXX CITATION |
| DOI | 10.1016/j.jbusres.2021.11.063 |
| DatabaseName | CrossRef |
| DatabaseTitle | CrossRef |
| DatabaseTitleList | |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Economics Business |
| EISSN | 1873-7978 |
| EndPage | 61 |
| ExternalDocumentID | 10_1016_j_jbusres_2021_11_063 S0148296321008705 |
| GroupedDBID | --K --M -~X .~1 0R~ 13V 186 1B1 1OL 1RT 1~. 1~5 29K 4.4 457 4G. 4JU 5GY 5VS 7-5 71M 85S 8P~ 96U 9JO 9M8 AABNK AACTN AAEDT AAEDW AAGJA AAGUQ AAIAV AAIKJ AAKOC AALRI AAOAW AAQFI AAQXK AAXUO AAYJJ AAYOK ABFNM ABIVO ABJNI ABKBG ABMAC ABMVD ABTAH ABXDB ABYKQ ACBMB ACDAQ ACGFO ACGFS ACHQT ACHRH ACNCT ACNTT ACRLP ACXNI ADBBV ADEZE ADMHC ADMUD AEBSH AEKER AELAQ AFAZI AFDAS AFFNX AFKWA AFTJW AGHFR AGJBL AGUBO AGUMN AGYEJ AHHHB AI. AIEXJ AIKHN AITUG AJBFU AJOXV ALEQD ALMA_UNASSIGNED_HOLDINGS AMFUW AMRAJ ASPBG AVWKF AXJTR AZFZN BKOJK BKOMP BLXMC BNSAS CS3 D-I DU5 EBS EFJIC EFLBG EJD EO8 EO9 EP2 EP3 F5P F8P FDB FEDTE FGOYB FIRID FNPLU FYGXN G-2 G-Q GBLVA HF~ HLX HVGLF HZ~ H~9 IHE J1W KOM KWQ LG8 LPU LXL LXN M41 MO0 MS~ N9A NEJ O-L O9- OAUVE OHT OKEIE OZT P-8 P-9 P2P PC. PQQKQ Q38 R2- RIG ROL RPZ SBM SDF SDG SDP SEB SES SEW SPCBC SSB SSL SSY SSZ T5K TAE TN5 TWZ U5U UHB UHS VH1 VQA WH7 WUQ XFK XSW XYO YK3 YK4 YQT YYQ ZCA ZRQ ZY4 ~G- AATTM AAXKI AAYWO AAYXX ABWVN ACRPL ACVFH ADCNI ADMHG ADNMO AEIPS AEUPX AFJKZ AFPUW AFXIZ AGCQF AGQPQ AGRNS AIGII AIIUN AKBMS AKRWK AKYEP ANKPU APXCP BNPGV CITATION SSH |
| ID | FETCH-LOGICAL-c341t-8b2485f24cc822d3c2602ca494abfa9e9bdb65dfb49aef5c843bf16ad1f055a33 |
| IEDL.DBID | .~1 |
| ISSN | 0148-2963 |
| IngestDate | Thu Apr 24 22:59:19 EDT 2025 Tue Jul 01 02:15:11 EDT 2025 Fri Feb 23 02:37:03 EST 2024 |
| IsDoiOpenAccess | false |
| IsOpenAccess | true |
| IsPeerReviewed | true |
| IsScholarly | true |
| Keywords | Brands Communication effectiveness Brand emotions Message positivity Social media |
| Language | English |
| LinkModel | DirectLink |
| MergedId | FETCHMERGED-LOGICAL-c341t-8b2485f24cc822d3c2602ca494abfa9e9bdb65dfb49aef5c843bf16ad1f055a33 |
| PageCount | 13 |
| ParticipantIDs | crossref_citationtrail_10_1016_j_jbusres_2021_11_063 crossref_primary_10_1016_j_jbusres_2021_11_063 elsevier_sciencedirect_doi_10_1016_j_jbusres_2021_11_063 |
| ProviderPackageCode | CITATION AAYXX |
| PublicationCentury | 2000 |
| PublicationDate | 2022-02-01 |
| PublicationDateYYYYMMDD | 2022-02-01 |
| PublicationDate_xml | – month: 02 year: 2022 text: 2022-02-01 day: 01 |
| PublicationDecade | 2020 |
| PublicationTitle | Journal of business research |
| PublicationYear | 2022 |
| Publisher | Elsevier Inc |
| Publisher_xml | – name: Elsevier Inc |
| References | Forgas, Wyland (b0100) 2006 Statista (2018), Retrieved from https://www.statista.com/statistics/626872/fortune-500-corporate-social-media-usage/. Accessed September 27, 2018. Kam, Franzese (b0175) 2007 Marín, Cuestas, Román (b0255) 2016; 138 Lin, Peña (b0210) 2011; 12 Du, Bhattacharya, Sen (b0090) 2010; 12 Maddala (b0240) 1983 CMO Survey. (2018). Gensler, Völckner, Liu-Thompkins, Wiertz (b0120) 2013; 27 Parker, Lehmann, Keller, Schleicher (b0295) 2018; 46 Pansari, Kumar (b0290) 2017; 45 Nandan (b0280) 2005; 12 Akpinar, Berger (b0015) 2017; 54 Maddala, G. S., & Nelson, F. D. (1975). Specification errors in limited dependent variable models. Stieglitz, Dang-Xuan (b0345) 2013; 29 Liu, Shin, Burns (b0220) 2021; 125 Yuki (b0400) 2015; 55 Hartmann, Huppertz, Schamp, Heitmann (b0140) 2019; 36 Simon, Tossan (b0325) 2018; 85 Swani, Milne, Brown, Assaf, Donthu (b0355) 2017; 62 Miyamoto, Uchida, Ellsworth (b0270) 2010; 10 Dang-Xuan, Stieglitz, Wladarsch, Neuberger (b0065) 2013; 16 Kim, Hovy (b0180) 2004 Mitra, Jenamani (b0265) 2020; 114 Godey, Manthiou, Pederzoli, Rokka, Aiello, Donvito, Singh (b0125) 2016; 69 Ho, Dempsey (b0155) 2010; 63 APA (2020). Emotional valence. Dessart, Veloutsou, Morgan-Thomas (b0075) 2015; 24 Kumar, Bhagwat, Zhang (b0190) 2015; 79 Luo, Baker, Donthu (b0235) 2019; 104 Ritter, Clark, Etzioni (b0305) 2011 Sykora, M., Elayan, S. and Jackson, T. W. (2020). A qualitative analysis of sarcasm, irony and related# hashtags on Twitter. , Hutto, Gilbert (b0165) 2014 Tang, Fang, Wang (b0365) 2014; 78 Vivek, Beatty, Morgan (b0385) 2012; 20 . Geuens, Weijters, De Wulf (b0135) 2009; 26 Shehata, E. (2011). Stata module to estimate tobit multiplicative heteroscedasticity regression. Hung, Lin (b0160) 2013; 28 Oh, Roumani, Nwankpa, Hu (b0285) 2017; 54 Le, Radcliffe, Lyles, Lyson, Wallace, Sawaya, Gruebner (b0205) 2019; 14 Tsou, M.-H., Zhang, H. & Jung, C.-T. (2017). Identifying Data Noises, User Biases, and System Errors in Geo-tagged Twitter Messages (Tweets). arXiv 2017, arXiv:1712.02433. Swani, Brown, Milne (b0350) 2014; 43 Greene (b0130) 2012 Aaker (b0010) 1997; 34 Beckers, van Doorn, Verhoef (b0035) 2018; 46 Díaz, Johnson, Lazar, Piper, Gergle (b0085) 2018 7(2), 2053951720972735. Galak, Redden (b0115) 2018; 69 Retrieved from https://cmosurvey.org/results/february-2018. Accessed September 27, 2018. Elayan, Sykora, Jackson (b0095) 2020; 15 Schultz (b0320) 2017; 26 Berger, Schlager, Sprott, Herrmann (b0040) 2018; 46 Kim, H., Jang, S.M., Kim, S.H. and Wan, A. (2018). Evaluating sampling methods for content analysis of Twitter data. Social Media + Society, 4(2), 1-10 Mandler, Johnen, Gräve (b0250) 2020; 120 Heimbach, Hinz (b0145) 2016; 33 Friestad, Wright (b0110) 1994; 21 Little, Bovaird, Widaman (b0215) 2006; 13 Lovett, Peres, Shachar (b0230) 2013; 50 Kübler, Colicev, Pauwels (b0195) 2020; 50 Smith, Hunt (b0335) 1978; 5 Borg, Boldt (b0050) 2020; 162 Antonakaki, Fragopoulou, Ioannidis (b0025) 2021; 164 Retrieved from http://econpapers.repec.org/software/bocbocode/s457323.htm. Accessed September 27, 2018. Berger, Milkman (b0045) 2012; 49 Long (b0225) 1997 Mauss, Robinson (b0260) 2009; 23 Ribeiro, Araújo, Gonçalves, Gonçalves, Benevenuto (b0300) 2016; 5 Davis, Horváth, Gretry, Belei (b0070) 2019; 100 Labrecque, Swani, Stephen (b0200) 2020; 37 Wooldridge (b0395) 2009 Russell (b0315) 1980; 39 Heiss, Schmuck, Matthes (b0150) 2018 Moussa (b0275) 2019; 37 Retrieved from: https://dictionary.apa.org/emotional-valence. Accessed 25 July, 2021. Calder, Malthouse, Schaedel (b0055) 2009; 23 Jalali, Papatla (b0170) 2019; 36 Araujo, Neijens, Vliegenthart (b0030) 2015; 55 Roberts (b0310) 1988; 97 de Vries, Gensler, Leeflang (b0080) 2012; 26 Walker, Baines, Dimitriu, Macdonald (b0390) 2017; 34 Tellis, MacInnis, Tirunillai, Zhang (b0370) 2019; 83 Alaei, Becken, Stantic (b0020) 2019; 58 10.1016/j.jbusres.2021.11.063_b0330 Berger (10.1016/j.jbusres.2021.11.063_b0040) 2018; 46 Simon (10.1016/j.jbusres.2021.11.063_b0325) 2018; 85 Walker (10.1016/j.jbusres.2021.11.063_b0390) 2017; 34 Antonakaki (10.1016/j.jbusres.2021.11.063_b0025) 2021; 164 Ho (10.1016/j.jbusres.2021.11.063_b0155) 2010; 63 Alaei (10.1016/j.jbusres.2021.11.063_b0020) 2019; 58 Miyamoto (10.1016/j.jbusres.2021.11.063_b0270) 2010; 10 Pansari (10.1016/j.jbusres.2021.11.063_b0290) 2017; 45 Gensler (10.1016/j.jbusres.2021.11.063_b0120) 2013; 27 Little (10.1016/j.jbusres.2021.11.063_b0215) 2006; 13 Wooldridge (10.1016/j.jbusres.2021.11.063_b0395) 2009 Le (10.1016/j.jbusres.2021.11.063_b0205) 2019; 14 Friestad (10.1016/j.jbusres.2021.11.063_b0110) 1994; 21 Hung (10.1016/j.jbusres.2021.11.063_b0160) 2013; 28 10.1016/j.jbusres.2021.11.063_b0375 Araujo (10.1016/j.jbusres.2021.11.063_b0030) 2015; 55 Díaz (10.1016/j.jbusres.2021.11.063_b0085) 2018 Luo (10.1016/j.jbusres.2021.11.063_b0235) 2019; 104 Mitra (10.1016/j.jbusres.2021.11.063_b0265) 2020; 114 10.1016/j.jbusres.2021.11.063_b0360 Kam (10.1016/j.jbusres.2021.11.063_b0175) 2007 Kumar (10.1016/j.jbusres.2021.11.063_b0190) 2015; 79 Berger (10.1016/j.jbusres.2021.11.063_b0045) 2012; 49 Elayan (10.1016/j.jbusres.2021.11.063_b0095) 2020; 15 Labrecque (10.1016/j.jbusres.2021.11.063_b0200) 2020; 37 Tellis (10.1016/j.jbusres.2021.11.063_b0370) 2019; 83 Beckers (10.1016/j.jbusres.2021.11.063_b0035) 2018; 46 Swani (10.1016/j.jbusres.2021.11.063_b0355) 2017; 62 Roberts (10.1016/j.jbusres.2021.11.063_b0310) 1988; 97 Forgas (10.1016/j.jbusres.2021.11.063_b0100) 2006 Calder (10.1016/j.jbusres.2021.11.063_b0055) 2009; 23 10.1016/j.jbusres.2021.11.063_b0005 Jalali (10.1016/j.jbusres.2021.11.063_b0170) 2019; 36 Kim (10.1016/j.jbusres.2021.11.063_b0180) 2004 Dang-Xuan (10.1016/j.jbusres.2021.11.063_b0065) 2013; 16 Galak (10.1016/j.jbusres.2021.11.063_b0115) 2018; 69 Nandan (10.1016/j.jbusres.2021.11.063_b0280) 2005; 12 10.1016/j.jbusres.2021.11.063_b0245 Schultz (10.1016/j.jbusres.2021.11.063_b0320) 2017; 26 Heiss (10.1016/j.jbusres.2021.11.063_b0150) 2018 Kübler (10.1016/j.jbusres.2021.11.063_b0195) 2020; 50 Heimbach (10.1016/j.jbusres.2021.11.063_b0145) 2016; 33 Davis (10.1016/j.jbusres.2021.11.063_b0070) 2019; 100 Geuens (10.1016/j.jbusres.2021.11.063_b0135) 2009; 26 Parker (10.1016/j.jbusres.2021.11.063_b0295) 2018; 46 Borg (10.1016/j.jbusres.2021.11.063_b0050) 2020; 162 Akpinar (10.1016/j.jbusres.2021.11.063_b0015) 2017; 54 Maddala (10.1016/j.jbusres.2021.11.063_b0240) 1983 Russell (10.1016/j.jbusres.2021.11.063_b0315) 1980; 39 Long (10.1016/j.jbusres.2021.11.063_b0225) 1997 Lovett (10.1016/j.jbusres.2021.11.063_b0230) 2013; 50 Oh (10.1016/j.jbusres.2021.11.063_b0285) 2017; 54 Hartmann (10.1016/j.jbusres.2021.11.063_b0140) 2019; 36 Aaker (10.1016/j.jbusres.2021.11.063_b0010) 1997; 34 de Vries (10.1016/j.jbusres.2021.11.063_b0080) 2012; 26 10.1016/j.jbusres.2021.11.063_b0185 10.1016/j.jbusres.2021.11.063_b0340 10.1016/j.jbusres.2021.11.063_b0060 Du (10.1016/j.jbusres.2021.11.063_b0090) 2010; 12 Stieglitz (10.1016/j.jbusres.2021.11.063_b0345) 2013; 29 Mandler (10.1016/j.jbusres.2021.11.063_b0250) 2020; 120 Ribeiro (10.1016/j.jbusres.2021.11.063_b0300) 2016; 5 Vivek (10.1016/j.jbusres.2021.11.063_b0385) 2012; 20 Lin (10.1016/j.jbusres.2021.11.063_b0210) 2011; 12 Tang (10.1016/j.jbusres.2021.11.063_b0365) 2014; 78 Liu (10.1016/j.jbusres.2021.11.063_b0220) 2021; 125 Mauss (10.1016/j.jbusres.2021.11.063_b0260) 2009; 23 Dessart (10.1016/j.jbusres.2021.11.063_b0075) 2015; 24 Swani (10.1016/j.jbusres.2021.11.063_b0350) 2014; 43 Hutto (10.1016/j.jbusres.2021.11.063_b0165) 2014 Moussa (10.1016/j.jbusres.2021.11.063_b0275) 2019; 37 Ritter (10.1016/j.jbusres.2021.11.063_b0305) 2011 Godey (10.1016/j.jbusres.2021.11.063_b0125) 2016; 69 Yuki (10.1016/j.jbusres.2021.11.063_b0400) 2015; 55 Smith (10.1016/j.jbusres.2021.11.063_b0335) 1978; 5 Greene (10.1016/j.jbusres.2021.11.063_b0130) 2012 Marín (10.1016/j.jbusres.2021.11.063_b0255) 2016; 138 |
| References_xml | – volume: 162 start-page: 113746 year: 2020 ident: b0050 article-title: Using VADER sentiment and SVM for predicting customer response sentiment publication-title: Expert Systems with Applications – volume: 114 start-page: 213 year: 2020 end-page: 226 ident: b0265 article-title: OBIM: A computational model to estimate brand image from online consumer review publication-title: Journal of Business Research – volume: 46 start-page: 652 year: 2018 end-page: 673 ident: b0040 article-title: Gamified interactions: Whether, when, and how games facilitate self–brand connections publication-title: Journal of the Academy of Marketing Science – volume: 20 start-page: 122 year: 2012 end-page: 146 ident: b0385 article-title: Customer engagement: Exploring customer relationships beyond purchase publication-title: Journal of Marketing Theory And Practice – volume: 36 start-page: 20 year: 2019 end-page: 38 ident: b0140 article-title: Comparing automated text classification methods publication-title: International Journal of Research in Marketing – volume: 26 start-page: 23 year: 2017 end-page: 34 ident: b0320 article-title: Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages? publication-title: Electronic Commerce Research and Applications – volume: 83 start-page: 1 year: 2019 end-page: 20 ident: b0370 article-title: What drives virality (Sharing) of online digital content? The critical role of information, emotion, and brand prominence publication-title: Journal of Marketing – start-page: 1 year: 2018 end-page: 17 ident: b0150 article-title: What drives interaction in political actors’ Facebook posts? Profile and content predictors of user engagement and political actors’ reactions publication-title: Information, Communication & Society – volume: 28 start-page: 47 year: 2013 end-page: 54 ident: b0160 article-title: Using objective words in SentiWordNet to improve sentiment classification for word of mouth publication-title: IEEE Intelligent Systems – volume: 5 start-page: 1 year: 2016 end-page: 29 ident: b0300 article-title: SentiBench - a benchmark comparison of state-of-the-practice sentiment analysis methods publication-title: EPJ Data Science – reference: Tsou, M.-H., Zhang, H. & Jung, C.-T. (2017). Identifying Data Noises, User Biases, and System Errors in Geo-tagged Twitter Messages (Tweets). arXiv 2017, arXiv:1712.02433. – volume: 14 start-page: e0211931 year: 2019 ident: b0205 article-title: Perceptions of cervical cancer prevention on Twitter uncovered by different sampling strategies publication-title: PloS one – volume: 12 start-page: 264 year: 2005 end-page: 278 ident: b0280 article-title: An exploration of the brand identity–brand image linkage: A communications perspective publication-title: Journal of Brand Management – volume: 34 start-page: 275 year: 2017 end-page: 293 ident: b0390 article-title: Antecedents of retweeting in a political marketing context publication-title: Psychology & Marketing – volume: 39 start-page: 1161 year: 1980 end-page: 1178 ident: b0315 article-title: A circumplex model of affect publication-title: Journal of Personality and Social Psychology – volume: 69 start-page: 5833 year: 2016 end-page: 5841 ident: b0125 article-title: Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior publication-title: Journal of Business Research – reference: Kim, H., Jang, S.M., Kim, S.H. and Wan, A. (2018). Evaluating sampling methods for content analysis of Twitter data. Social Media + Society, 4(2), 1-10, – volume: 50 start-page: 427 year: 2013 end-page: 444 ident: b0230 article-title: On brands and word of mouth publication-title: Journal of Marketing Research – volume: 120 start-page: 330 year: 2020 end-page: 342 ident: b0250 article-title: Can’t help falling in love? How brand luxury generates positive consumer affect in social media publication-title: Journal of Business Research – volume: 78 start-page: 41 year: 2014 end-page: 58 ident: b0365 article-title: Is neutral really neutral? The effects of neutral user-generated content on product Sales publication-title: Journal of Marketing – volume: 33 start-page: 695 year: 2016 end-page: 701 ident: b0145 article-title: The impact of content sentiment and emotionality on content virality publication-title: International Journal of Research in Marketing – volume: 50 start-page: 136 year: 2020 end-page: 155 ident: b0195 article-title: Social media's impact on the consumer mindset: When to use which sentiment extraction tool? publication-title: Journal of Interactive Marketing – volume: 12 start-page: 8 year: 2010 end-page: 19 ident: b0090 article-title: Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication publication-title: International Journal of Management Reviews – reference: Shehata, E. (2011). Stata module to estimate tobit multiplicative heteroscedasticity regression. – year: 2007 ident: b0175 article-title: Modeling and interpreting interaction hypotheses in regression analysis – volume: 54 start-page: 318 year: 2017 end-page: 330 ident: b0015 article-title: Valuable virality publication-title: Journal of Marketing Research – reference: . Retrieved from: https://dictionary.apa.org/emotional-valence. Accessed 25 July, 2021. – volume: 69 start-page: 1 year: 2018 end-page: 25 ident: b0115 article-title: The properties and antecedents of hedonic decline publication-title: Annual Review of Psychology – volume: 27 start-page: 242 year: 2013 end-page: 256 ident: b0120 article-title: Managing brands in the social media environment publication-title: Journal of Interactive Marketing – volume: 58 start-page: 175 year: 2019 end-page: 191 ident: b0020 article-title: Sentiment analysis in tourism: Capitalizing on big data publication-title: Journal of Travel Research – start-page: 216 year: 2014 end-page: 225 ident: b0165 article-title: VADER: A parsimonious rule-based model for sentiment analysis of social media text publication-title: Proceedings of the Eighth International AAAI Conference on Weblogs and Social Media – volume: 46 start-page: 300 year: 2018 end-page: 316 ident: b0295 article-title: Building a multi-category brand: When should distant brand extensions be introduced? publication-title: Journal of the Academy of Marketing Science – reference: Maddala, G. S., & Nelson, F. D. (1975). Specification errors in limited dependent variable models. – volume: 23 start-page: 209 year: 2009 end-page: 237 ident: b0260 article-title: Measures of emotion: A review publication-title: Cognition and Emotion – start-page: 77 year: 2006 end-page: 99 ident: b0100 article-title: Affective intelligence: Understanding the role of affect in everyday social behavior publication-title: Emotional Intelligence in Everyday Life – reference: . – volume: 138 start-page: 247 year: 2016 end-page: 260 ident: b0255 article-title: Determinants of consumer attributions of corporate social responsibility publication-title: Journal of Business Ethics – volume: 164 start-page: 114006 year: 2021 ident: b0025 article-title: A survey of Twitter research: Data model, graph structure, sentiment analysis and attacks publication-title: Expert Systems with Applications – volume: 5 start-page: 149 year: 1978 ident: b0335 article-title: Attributional processes and effects in promotional situations publication-title: Journal of Consumer Research – volume: 12 start-page: 17 year: 2011 end-page: 29 ident: b0210 article-title: Are you following me? A content analysis of TV networks’ brand communication on Twitter publication-title: Journal of Interactive Advertising – volume: 21 start-page: 1 year: 1994 ident: b0110 article-title: The persuasion knowledge model: How people cope with persuasion attempts publication-title: Journal of Consumer Research – volume: 15 start-page: 119 year: 2020 end-page: 127 ident: b0095 article-title: “His tweets speak for themselves”: An analysis of Donald Trump's Twitter behaviour publication-title: International Journal of Interdisciplinary Civic and Political Studies – reference: , – start-page: 1524 year: 2011 end-page: 1534 ident: b0305 article-title: Named entity recognition in tweets: An experimental study publication-title: Proceedings of the Conference on Empirical Methods in Natural Language Processing – volume: 10 start-page: 404 year: 2010 end-page: 415 ident: b0270 article-title: Culture and mixed emotions: Co-occurrence of positive and negative emotions in Japan and the United States publication-title: Emotion – volume: 55 start-page: 284 year: 2015 end-page: 295 ident: b0030 article-title: What motivates consumers to re-tweet brand content? publication-title: Journal of Advertising Research – volume: 26 start-page: 83 year: 2012 end-page: 91 ident: b0080 article-title: Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing publication-title: Journal of Interactive Marketing – volume: 36 start-page: 647 year: 2019 end-page: 668 ident: b0170 article-title: Composing tweets to increase retweets publication-title: International Journal of Research in Marketing – volume: 29 start-page: 217 year: 2013 end-page: 248 ident: b0345 article-title: Emotions and information diffusion in social media—Sentiment of microblogs and sharing behavior publication-title: Journal of Management Information Systems. – volume: 16 start-page: 795 year: 2013 end-page: 825 ident: b0065 article-title: An investigation of influentials and the role of sentiment in political communication on Twitter during election periods publication-title: Information, Communication & Society – volume: 63 start-page: 1000 year: 2010 end-page: 1006 ident: b0155 article-title: Viral marketing: Motivations to forward online content publication-title: Journal of Business Research – reference: . Retrieved from https://cmosurvey.org/results/february-2018. Accessed September 27, 2018. – volume: 45 start-page: 294 year: 2017 end-page: 311 ident: b0290 article-title: Customer engagement: The construct, antecedents, and consequences publication-title: Journal of the Academy of Marketing Science – year: 2009 ident: b0395 article-title: Introductory econometrics: A modern approach – start-page: 1 year: 2018 end-page: 14 ident: b0085 article-title: Addressing age-related bias in sentiment analysis publication-title: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems – volume: 13 start-page: 497 year: 2006 end-page: 519 ident: b0215 article-title: On the merits of orthogonalizing powered and product terms: Implications for modeling interactions among latent variables publication-title: Structural Equation Modeling – reference: , 7(2), 2053951720972735. – volume: 23 start-page: 321 year: 2009 end-page: 331 ident: b0055 article-title: An experimental study of the relationship between online engagement and advertising effectiveness publication-title: Journal of Interactive Marketing – volume: 34 start-page: 347 year: 1997 end-page: 356 ident: b0010 article-title: Dimensions of brand personality publication-title: Journal of Marketing Research – reference: Sykora, M., Elayan, S. and Jackson, T. W. (2020). A qualitative analysis of sarcasm, irony and related# hashtags on Twitter. – year: 2004 ident: b0180 article-title: Determining the sentiment of opinions publication-title: Proceedings of the 20th ACL international conference on Computational Linguistics – volume: 62 start-page: 77 year: 2017 end-page: 87 ident: b0355 article-title: What messages to post? Evaluating the popularity of social media communications in business versus consumer markets publication-title: Industrial Marketing Management – reference: APA (2020). Emotional valence. – reference: CMO Survey. (2018). – volume: 54 start-page: 25 year: 2017 end-page: 37 ident: b0285 article-title: Beyond likes and tweets: Consumer engagement behavior and movie box office in social media publication-title: Information & Management – reference: . Retrieved from http://econpapers.repec.org/software/bocbocode/s457323.htm. Accessed September 27, 2018. – volume: 55 start-page: 458 year: 2015 end-page: 470 ident: b0400 article-title: What Makes Brands' Social Content Shareable on Facebook? An Analysis that Demonstrates the Power of Online Trust and Attention publication-title: Journal of Advertising Research – year: 2012 ident: b0130 article-title: Econometric Analysis – volume: 100 start-page: 150 year: 2019 end-page: 164 ident: b0070 article-title: Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement publication-title: Journal of Business Research – volume: 24 start-page: 28 year: 2015 end-page: 42 ident: b0075 article-title: Consumer engagement in online brand communities: A social media perspective publication-title: Journal of Product & Brand Management – reference: . – volume: 49 start-page: 192 year: 2012 end-page: 205 ident: b0045 article-title: What makes online content viral? publication-title: Journal of Marketing Research – volume: 79 start-page: 34 year: 2015 end-page: 55 ident: b0190 article-title: Regaining “lost” customers: The predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer publication-title: Journal of Marketing – year: 1997 ident: b0225 article-title: Regression models for categorical and limited dependent variables. Advanced qualitative techniques in the social sciences series (v.7) – volume: 37 start-page: 796 year: 2020 end-page: 814 ident: b0200 article-title: The impact of pronoun choices on consumer engagement actions: Exploring top global brands’ social media communications publication-title: Psychology and Marketing – volume: 97 start-page: 183 year: 1988 end-page: 209 ident: b0310 article-title: What an emotion is: A sketch publication-title: The Philosophical Review – volume: 85 start-page: 175 year: 2018 end-page: 184 ident: b0325 article-title: Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media publication-title: Journal of Business Research – volume: 37 start-page: 211 year: 2019 end-page: 225 ident: b0275 article-title: An emoji-based metric for monitoring consumers’ emotions toward brands on social media publication-title: Marketing Intelligence & Planning – year: 1983 ident: b0240 article-title: Limited-dependent and qualitative variables in econometrics – reference: Statista (2018), Retrieved from https://www.statista.com/statistics/626872/fortune-500-corporate-social-media-usage/. Accessed September 27, 2018. – volume: 43 start-page: 873 year: 2014 end-page: 881 ident: b0350 article-title: Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies’ Twitter communications publication-title: Industrial Marketing Management – volume: 26 start-page: 97 year: 2009 end-page: 107 ident: b0135 article-title: A new measure of brand personality publication-title: International Journal of Research in Marketing – volume: 125 start-page: 815 year: 2021 end-page: 826 ident: b0220 article-title: Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing publication-title: Journal of Business Research – volume: 104 start-page: 247 year: 2019 end-page: 260 ident: b0235 article-title: Capturing dynamics in the value for brand recommendations from word-of-mouth conversations publication-title: Journal of Business Research – volume: 46 start-page: 366 year: 2018 end-page: 383 ident: b0035 article-title: Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value publication-title: Journal of the Academy of Marketing Science – volume: 29 start-page: 217 issue: 4 year: 2013 ident: 10.1016/j.jbusres.2021.11.063_b0345 article-title: Emotions and information diffusion in social media—Sentiment of microblogs and sharing behavior publication-title: Journal of Management Information Systems. doi: 10.2753/MIS0742-1222290408 – volume: 13 start-page: 497 issue: 4 year: 2006 ident: 10.1016/j.jbusres.2021.11.063_b0215 article-title: On the merits of orthogonalizing powered and product terms: Implications for modeling interactions among latent variables publication-title: Structural Equation Modeling doi: 10.1207/s15328007sem1304_1 – year: 2009 ident: 10.1016/j.jbusres.2021.11.063_b0395 – volume: 23 start-page: 209 issue: 2 year: 2009 ident: 10.1016/j.jbusres.2021.11.063_b0260 article-title: Measures of emotion: A review publication-title: Cognition and Emotion doi: 10.1080/02699930802204677 – start-page: 1 year: 2018 ident: 10.1016/j.jbusres.2021.11.063_b0085 article-title: Addressing age-related bias in sentiment analysis – volume: 54 start-page: 25 issue: 1 year: 2017 ident: 10.1016/j.jbusres.2021.11.063_b0285 article-title: Beyond likes and tweets: Consumer engagement behavior and movie box office in social media publication-title: Information & Management doi: 10.1016/j.im.2016.03.004 – volume: 45 start-page: 294 issue: 3 year: 2017 ident: 10.1016/j.jbusres.2021.11.063_b0290 article-title: Customer engagement: The construct, antecedents, and consequences publication-title: Journal of the Academy of Marketing Science doi: 10.1007/s11747-016-0485-6 – volume: 46 start-page: 300 issue: 2 year: 2018 ident: 10.1016/j.jbusres.2021.11.063_b0295 article-title: Building a multi-category brand: When should distant brand extensions be introduced? publication-title: Journal of the Academy of Marketing Science doi: 10.1007/s11747-017-0552-7 – volume: 12 start-page: 17 issue: 1 year: 2011 ident: 10.1016/j.jbusres.2021.11.063_b0210 article-title: Are you following me? A content analysis of TV networks’ brand communication on Twitter publication-title: Journal of Interactive Advertising doi: 10.1080/15252019.2011.10722188 – volume: 39 start-page: 1161 issue: 6 year: 1980 ident: 10.1016/j.jbusres.2021.11.063_b0315 article-title: A circumplex model of affect publication-title: Journal of Personality and Social Psychology doi: 10.1037/h0077714 – ident: 10.1016/j.jbusres.2021.11.063_b0360 doi: 10.1177/2053951720972735 – volume: 49 start-page: 192 issue: 2 year: 2012 ident: 10.1016/j.jbusres.2021.11.063_b0045 article-title: What makes online content viral? publication-title: Journal of Marketing Research doi: 10.1509/jmr.10.0353 – ident: 10.1016/j.jbusres.2021.11.063_b0185 doi: 10.1177/2056305118772836 – ident: 10.1016/j.jbusres.2021.11.063_b0375 – volume: 43 start-page: 873 issue: 5 year: 2014 ident: 10.1016/j.jbusres.2021.11.063_b0350 article-title: Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies’ Twitter communications publication-title: Industrial Marketing Management doi: 10.1016/j.indmarman.2014.04.012 – volume: 100 start-page: 150 year: 2019 ident: 10.1016/j.jbusres.2021.11.063_b0070 article-title: Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2019.01.071 – year: 2004 ident: 10.1016/j.jbusres.2021.11.063_b0180 article-title: Determining the sentiment of opinions – volume: 12 start-page: 8 issue: 1 year: 2010 ident: 10.1016/j.jbusres.2021.11.063_b0090 article-title: Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication publication-title: International Journal of Management Reviews doi: 10.1111/j.1468-2370.2009.00276.x – start-page: 77 year: 2006 ident: 10.1016/j.jbusres.2021.11.063_b0100 article-title: Affective intelligence: Understanding the role of affect in everyday social behavior publication-title: Emotional Intelligence in Everyday Life – volume: 33 start-page: 695 issue: 3 year: 2016 ident: 10.1016/j.jbusres.2021.11.063_b0145 article-title: The impact of content sentiment and emotionality on content virality publication-title: International Journal of Research in Marketing doi: 10.1016/j.ijresmar.2016.02.004 – volume: 5 start-page: 149 issue: 3 year: 1978 ident: 10.1016/j.jbusres.2021.11.063_b0335 article-title: Attributional processes and effects in promotional situations publication-title: Journal of Consumer Research doi: 10.1086/208725 – volume: 120 start-page: 330 year: 2020 ident: 10.1016/j.jbusres.2021.11.063_b0250 article-title: Can’t help falling in love? How brand luxury generates positive consumer affect in social media publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2019.10.010 – volume: 28 start-page: 47 year: 2013 ident: 10.1016/j.jbusres.2021.11.063_b0160 article-title: Using objective words in SentiWordNet to improve sentiment classification for word of mouth publication-title: IEEE Intelligent Systems doi: 10.1109/MIS.2013.1 – volume: 36 start-page: 647 issue: 4 year: 2019 ident: 10.1016/j.jbusres.2021.11.063_b0170 article-title: Composing tweets to increase retweets publication-title: International Journal of Research in Marketing doi: 10.1016/j.ijresmar.2019.05.001 – volume: 14 start-page: e0211931 issue: 2 year: 2019 ident: 10.1016/j.jbusres.2021.11.063_b0205 article-title: Perceptions of cervical cancer prevention on Twitter uncovered by different sampling strategies publication-title: PloS one doi: 10.1371/journal.pone.0211931 – volume: 138 start-page: 247 issue: 2 year: 2016 ident: 10.1016/j.jbusres.2021.11.063_b0255 article-title: Determinants of consumer attributions of corporate social responsibility publication-title: Journal of Business Ethics doi: 10.1007/s10551-015-2578-4 – ident: 10.1016/j.jbusres.2021.11.063_b0060 – volume: 162 start-page: 113746 year: 2020 ident: 10.1016/j.jbusres.2021.11.063_b0050 article-title: Using VADER sentiment and SVM for predicting customer response sentiment publication-title: Expert Systems with Applications doi: 10.1016/j.eswa.2020.113746 – volume: 79 start-page: 34 issue: 4 year: 2015 ident: 10.1016/j.jbusres.2021.11.063_b0190 article-title: Regaining “lost” customers: The predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer publication-title: Journal of Marketing doi: 10.1509/jm.14.0107 – volume: 78 start-page: 41 issue: 4 year: 2014 ident: 10.1016/j.jbusres.2021.11.063_b0365 article-title: Is neutral really neutral? The effects of neutral user-generated content on product Sales publication-title: Journal of Marketing doi: 10.1509/jm.13.0301 – volume: 23 start-page: 321 issue: 4 year: 2009 ident: 10.1016/j.jbusres.2021.11.063_b0055 article-title: An experimental study of the relationship between online engagement and advertising effectiveness publication-title: Journal of Interactive Marketing doi: 10.1016/j.intmar.2009.07.002 – volume: 26 start-page: 83 issue: 2 year: 2012 ident: 10.1016/j.jbusres.2021.11.063_b0080 article-title: Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing publication-title: Journal of Interactive Marketing doi: 10.1016/j.intmar.2012.01.003 – volume: 26 start-page: 23 year: 2017 ident: 10.1016/j.jbusres.2021.11.063_b0320 article-title: Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages? publication-title: Electronic Commerce Research and Applications doi: 10.1016/j.elerap.2017.09.005 – volume: 16 start-page: 795 issue: 5 year: 2013 ident: 10.1016/j.jbusres.2021.11.063_b0065 article-title: An investigation of influentials and the role of sentiment in political communication on Twitter during election periods publication-title: Information, Communication & Society doi: 10.1080/1369118X.2013.783608 – volume: 20 start-page: 122 issue: 2 year: 2012 ident: 10.1016/j.jbusres.2021.11.063_b0385 article-title: Customer engagement: Exploring customer relationships beyond purchase publication-title: Journal of Marketing Theory And Practice doi: 10.2753/MTP1069-6679200201 – volume: 27 start-page: 242 issue: 4 year: 2013 ident: 10.1016/j.jbusres.2021.11.063_b0120 article-title: Managing brands in the social media environment publication-title: Journal of Interactive Marketing doi: 10.1016/j.intmar.2013.09.004 – ident: 10.1016/j.jbusres.2021.11.063_b0005 – year: 1997 ident: 10.1016/j.jbusres.2021.11.063_b0225 – volume: 34 start-page: 275 issue: 3 year: 2017 ident: 10.1016/j.jbusres.2021.11.063_b0390 article-title: Antecedents of retweeting in a political marketing context publication-title: Psychology & Marketing doi: 10.1002/mar.20988 – volume: 37 start-page: 211 issue: 2 year: 2019 ident: 10.1016/j.jbusres.2021.11.063_b0275 article-title: An emoji-based metric for monitoring consumers’ emotions toward brands on social media publication-title: Marketing Intelligence & Planning doi: 10.1108/MIP-07-2018-0257 – volume: 69 start-page: 1 issue: 1 year: 2018 ident: 10.1016/j.jbusres.2021.11.063_b0115 article-title: The properties and antecedents of hedonic decline publication-title: Annual Review of Psychology doi: 10.1146/annurev-psych-122216-011542 – volume: 58 start-page: 175 issue: 2 year: 2019 ident: 10.1016/j.jbusres.2021.11.063_b0020 article-title: Sentiment analysis in tourism: Capitalizing on big data publication-title: Journal of Travel Research doi: 10.1177/0047287517747753 – volume: 164 start-page: 114006 year: 2021 ident: 10.1016/j.jbusres.2021.11.063_b0025 article-title: A survey of Twitter research: Data model, graph structure, sentiment analysis and attacks publication-title: Expert Systems with Applications doi: 10.1016/j.eswa.2020.114006 – volume: 69 start-page: 5833 issue: 12 year: 2016 ident: 10.1016/j.jbusres.2021.11.063_b0125 article-title: Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2016.04.181 – volume: 85 start-page: 175 year: 2018 ident: 10.1016/j.jbusres.2021.11.063_b0325 article-title: Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2017.12.050 – volume: 63 start-page: 1000 issue: 9-10 year: 2010 ident: 10.1016/j.jbusres.2021.11.063_b0155 article-title: Viral marketing: Motivations to forward online content publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2008.08.010 – volume: 50 start-page: 427 issue: 4 year: 2013 ident: 10.1016/j.jbusres.2021.11.063_b0230 article-title: On brands and word of mouth publication-title: Journal of Marketing Research doi: 10.1509/jmr.11.0458 – start-page: 216 year: 2014 ident: 10.1016/j.jbusres.2021.11.063_b0165 article-title: VADER: A parsimonious rule-based model for sentiment analysis of social media text – ident: 10.1016/j.jbusres.2021.11.063_b0340 – volume: 36 start-page: 20 issue: 1 year: 2019 ident: 10.1016/j.jbusres.2021.11.063_b0140 article-title: Comparing automated text classification methods publication-title: International Journal of Research in Marketing doi: 10.1016/j.ijresmar.2018.09.009 – volume: 12 start-page: 264 issue: 4 year: 2005 ident: 10.1016/j.jbusres.2021.11.063_b0280 article-title: An exploration of the brand identity–brand image linkage: A communications perspective publication-title: Journal of Brand Management doi: 10.1057/palgrave.bm.2540222 – volume: 97 start-page: 183 issue: 2 year: 1988 ident: 10.1016/j.jbusres.2021.11.063_b0310 article-title: What an emotion is: A sketch publication-title: The Philosophical Review doi: 10.2307/2185261 – year: 1983 ident: 10.1016/j.jbusres.2021.11.063_b0240 – volume: 46 start-page: 652 issue: 4 year: 2018 ident: 10.1016/j.jbusres.2021.11.063_b0040 article-title: Gamified interactions: Whether, when, and how games facilitate self–brand connections publication-title: Journal of the Academy of Marketing Science doi: 10.1007/s11747-017-0530-0 – volume: 34 start-page: 347 issue: 3 year: 1997 ident: 10.1016/j.jbusres.2021.11.063_b0010 article-title: Dimensions of brand personality publication-title: Journal of Marketing Research doi: 10.1177/002224379703400304 – volume: 26 start-page: 97 issue: 2 year: 2009 ident: 10.1016/j.jbusres.2021.11.063_b0135 article-title: A new measure of brand personality publication-title: International Journal of Research in Marketing doi: 10.1016/j.ijresmar.2008.12.002 – volume: 54 start-page: 318 issue: 2 year: 2017 ident: 10.1016/j.jbusres.2021.11.063_b0015 article-title: Valuable virality publication-title: Journal of Marketing Research doi: 10.1509/jmr.13.0350 – volume: 62 start-page: 77 year: 2017 ident: 10.1016/j.jbusres.2021.11.063_b0355 article-title: What messages to post? Evaluating the popularity of social media communications in business versus consumer markets publication-title: Industrial Marketing Management doi: 10.1016/j.indmarman.2016.07.006 – ident: 10.1016/j.jbusres.2021.11.063_b0245 doi: 10.3386/w0096 – year: 2007 ident: 10.1016/j.jbusres.2021.11.063_b0175 – volume: 104 start-page: 247 year: 2019 ident: 10.1016/j.jbusres.2021.11.063_b0235 article-title: Capturing dynamics in the value for brand recommendations from word-of-mouth conversations publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2019.07.015 – volume: 24 start-page: 28 issue: 1 year: 2015 ident: 10.1016/j.jbusres.2021.11.063_b0075 article-title: Consumer engagement in online brand communities: A social media perspective publication-title: Journal of Product & Brand Management doi: 10.1108/JPBM-06-2014-0635 – volume: 15 start-page: 119 issue: 1 year: 2020 ident: 10.1016/j.jbusres.2021.11.063_b0095 article-title: “His tweets speak for themselves”: An analysis of Donald Trump's Twitter behaviour publication-title: International Journal of Interdisciplinary Civic and Political Studies doi: 10.18848/2327-0071/CGP/v15i01/11-35 – volume: 5 start-page: 1 year: 2016 ident: 10.1016/j.jbusres.2021.11.063_b0300 article-title: SentiBench - a benchmark comparison of state-of-the-practice sentiment analysis methods publication-title: EPJ Data Science doi: 10.1140/epjds/s13688-016-0085-1 – volume: 46 start-page: 366 issue: 3 year: 2018 ident: 10.1016/j.jbusres.2021.11.063_b0035 article-title: Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value publication-title: Journal of the Academy of Marketing Science doi: 10.1007/s11747-017-0539-4 – volume: 50 start-page: 136 year: 2020 ident: 10.1016/j.jbusres.2021.11.063_b0195 article-title: Social media's impact on the consumer mindset: When to use which sentiment extraction tool? publication-title: Journal of Interactive Marketing doi: 10.1016/j.intmar.2019.08.001 – year: 2012 ident: 10.1016/j.jbusres.2021.11.063_b0130 – start-page: 1 year: 2018 ident: 10.1016/j.jbusres.2021.11.063_b0150 article-title: What drives interaction in political actors’ Facebook posts? Profile and content predictors of user engagement and political actors’ reactions publication-title: Information, Communication & Society – volume: 114 start-page: 213 issue: 1 year: 2020 ident: 10.1016/j.jbusres.2021.11.063_b0265 article-title: OBIM: A computational model to estimate brand image from online consumer review publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2020.04.003 – volume: 83 start-page: 1 issue: 4 year: 2019 ident: 10.1016/j.jbusres.2021.11.063_b0370 article-title: What drives virality (Sharing) of online digital content? The critical role of information, emotion, and brand prominence publication-title: Journal of Marketing doi: 10.1177/0022242919841034 – volume: 55 start-page: 284 issue: 3 year: 2015 ident: 10.1016/j.jbusres.2021.11.063_b0030 article-title: What motivates consumers to re-tweet brand content? publication-title: Journal of Advertising Research doi: 10.2501/JAR-2015-009 – volume: 10 start-page: 404 issue: 3 year: 2010 ident: 10.1016/j.jbusres.2021.11.063_b0270 article-title: Culture and mixed emotions: Co-occurrence of positive and negative emotions in Japan and the United States publication-title: Emotion doi: 10.1037/a0018430 – start-page: 1524 year: 2011 ident: 10.1016/j.jbusres.2021.11.063_b0305 article-title: Named entity recognition in tweets: An experimental study publication-title: Proceedings of the Conference on Empirical Methods in Natural Language Processing – volume: 55 start-page: 458 issue: 4 year: 2015 ident: 10.1016/j.jbusres.2021.11.063_b0400 article-title: What Makes Brands' Social Content Shareable on Facebook? An Analysis that Demonstrates the Power of Online Trust and Attention publication-title: Journal of Advertising Research doi: 10.2501/JAR-2015-026 – volume: 21 start-page: 1 issue: 1 year: 1994 ident: 10.1016/j.jbusres.2021.11.063_b0110 article-title: The persuasion knowledge model: How people cope with persuasion attempts publication-title: Journal of Consumer Research doi: 10.1086/209380 – volume: 37 start-page: 796 issue: 6 year: 2020 ident: 10.1016/j.jbusres.2021.11.063_b0200 article-title: The impact of pronoun choices on consumer engagement actions: Exploring top global brands’ social media communications publication-title: Psychology and Marketing doi: 10.1002/mar.21341 – ident: 10.1016/j.jbusres.2021.11.063_b0330 – volume: 125 start-page: 815 year: 2021 ident: 10.1016/j.jbusres.2021.11.063_b0220 article-title: Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing publication-title: Journal of Business Research doi: 10.1016/j.jbusres.2019.04.042 |
| SSID | ssj0002008 |
| Score | 2.5068238 |
| Snippet | •Brand social media message positivity impacts likes and retweets differently.•Brand emotional positivity negatively moderates those impacts.•Managers should... |
| SourceID | crossref elsevier |
| SourceType | Enrichment Source Index Database Publisher |
| StartPage | 49 |
| SubjectTerms | Brand emotions Brands Communication effectiveness Message positivity Social media |
| Title | The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing |
| URI | https://dx.doi.org/10.1016/j.jbusres.2021.11.063 |
| Volume | 140 |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1NS8NAEF2KgnoRrYr1o-zBa753N8mxFEtV7MlCbyG7m9UWSYtpr_52Z5KNVRAFL4EsDISdYWdm894bQm4Eh64jkdIRnOcOgxTpSGFih0O3FcS-KsIACc6PEzGesvsZn3XIsOXCIKzSnv3NmV6f1nbFs7vpreZzD2FJSQjxE6I-TVzrmDIWY5S771uYB_7fb2CMyDYQ0ZbF4y3chdxAIkLV7jBwUcxTRD_npy85Z3REDm2xSAfN9xyTTlF2yV6LVe-S_ZZWXJ0QnEBHG3QGXRpaNON5wLqBZeGICFyH5rjUznMtNg3FJm3uzGlNIIFnhTizii5Lqiw3k6IAZw2JpGBJrdBq_V695HgreEqmo9un4dixcxUcBTlr7SQSdcxMyJSC8kBHCnqaUOUsZbk0eVqkUkvBtZEszQvDVcIiaQKR68D44NEoOiM75bIszglNFF4haeWbGLn-uRSa-0KriLPYpAXrEdbuZqas6DjOvnjNWnTZIrNOyNAJ0JBk4IQecT_NVo3qxl8GSeuq7Fv4ZJAZfje9-L_pJTkIkQ1Rg7ivyM76bVNcQ42ylv06CPtkd3D3MJ58AOTH6XY |
| linkProvider | Elsevier |
| linkToHtml | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwtV1LT9wwEB4hkAqXiqegUOoDHLObOLaTHDggWrR0F04gcQuxYwMrlEVkEeLCn-of7EzidFsJtVKlvUSKpTlkxpmXvvkG4EBJrDpSrQMlZREIDJGBVi4JJFZbURIayyMacD6_UIMr8f1aXi_Aj24WhmCV3ve3Pr3x1v6k77XZf7y_7xMsKeV4fzjx0yRhh6wc2tcXrNvqo7OvaORDzk-_XZ4MAr9aIDDotqdBqonKy3FhDEbIMjaY1nNTiEwU2hWZzXSplSydFllhnTSpiLWLVFFGLsSPoi4o-v0lge6C1ib03ma4EgIUtLhJGm9Q8WxsqD_ujfUzRj6iCedRj9hDVfx-QPwtyJ2uwkefnbLjVgFrsGCrdfjQgePXYbmbY643gFbesRYOwiaO2XYfEEq3ODDaSUHnWI1XZXDbsFtjdsvaJj1rJlbwWROwrWaTihk_DMqI8bPBYDKUZJ7ZtXmv7wpqQ27C1Vy0vQWL1aSy28BSQz2r0oQuIXKBQqtShqo0sRSJy6zYAdFpMzee5ZyWbTzkHZxtnHsj5GQErIByNMIO9H6JPbY0H_8SSDtT5X_c1xxD0d9FP_2_6BdYHlyej_LR2cVwF1Y4jWI0CPI9WJw-PdvPmCBN9X5zIRnczPsP-AkQXiaz |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=The+effect+of+emotional+positivity+of+brand-generated+social+media+messages+on+consumer+attention+and+information+sharing&rft.jtitle=Journal+of+business+research&rft.au=Oliveira%2C+Jo%C3%A3o+S.&rft.au=Ifie%2C+Kemefasu&rft.au=Sykora%2C+Martin&rft.au=Tsougkou%2C+Eleni&rft.date=2022-02-01&rft.issn=0148-2963&rft.volume=140&rft.spage=49&rft.epage=61&rft_id=info:doi/10.1016%2Fj.jbusres.2021.11.063&rft.externalDBID=n%2Fa&rft.externalDocID=10_1016_j_jbusres_2021_11_063 |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0148-2963&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0148-2963&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0148-2963&client=summon |