Discount venture brands: Self-congruity and perceived value-for-money? - Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; Dzenkovska, Julija; Ifie, Kemefasu; Lukas, Bryan A.; Walsh, Gianfranco (Journal of business research, 2020)
Keywords: Conventional budget brands; Discount venture brands; Private-label brands; Self-congruity; Venture brands; Private-label brands; Venture brands; Discount venture brands; Conventional budget brands; Self-congruity