When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions

• Published in: Tourism management (1982) Vol. 68; pp. 127 - 139
• Main Authors: He, Zeya, Wu, Laurie, Li, Xiang (Robert)
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.10.2018
• Subjects: Aesthetic experience; Attentional control theory; Augmented reality; Mental imagery theory; Museum experience; Attentional control theory; Mental imagery theory; Museum experience; Augmented reality; Aesthetic experience

As augmented reality (AR) has been increasingly adopted by various industries as a marketing tool, tourism practitioners have come to recognize its promising potential in staging experiences. Despite the extensive discussions around AR's managerial implications, academic inquiry into how to ado...