When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions - He, Zeya; Wu, Laurie; Li, Xiang (Robert) (Tourism management (1982), 2018)
Keywords: Aesthetic experience; Attentional control theory; Augmented reality; Mental imagery theory; Museum experience; Attentional control theory; Mental imagery theory; Museum experience; Augmented reality; Aesthetic experience