Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer

• Published in: Tourism management (1982) Vol. 46; pp. 347 - 358
• Main Authors: Tseng, Chi, Wu, Bihu, Morrison, Alastair M., Zhang, Jingru, Chen, Ying-chen
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.02.2015
• Subjects: China; Destination image formation; Leximancer; Travel blogs; User-generated content (UGC); Travel blogs; Leximancer; User-generated content (UGC); Destination image formation; China

The Internet spreads tourism information around the world and specifically travel blogs function as an online version of word-of-mouth (eWOM). This research explored the role of blogs as a destination image formation agent for China's inbound tourism. Data were collected from 630 bloggers who w...