Augmented reality in the tourism industry: A multi-stakeholder analysis of museums - Serravalle, Francesca; Ferraris, Alberto; Vrontis, Demetris; Thrassou, Alkis; Christofi, Michael (Tourism management perspectives, 2019)
Keywords: Augmented reality; Digital innovation; Digital Technologies; Museum; Stakeholder theory; Tourism management; Value co-creation; Digital innovation; Tourism management; Digital Technologies; Museum; Stakeholder theory; Value co-creation; Augmented reality