Tracking destination image across the trip experience with smartphone technology

• Published in: Tourism management (1982) Vol. 48; pp. 113 - 122
• Main Authors: Smith, Wayne W., Li, Xiang (Robert), Pan, Bing, Witte, Mark, Doherty, Sean T.
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.06.2015
• Subjects: Mixed methods; Photo elicitation; Repeated measures; Smartphone; Repeated measures; Photo elicitation; Image; Mixed methods; Smartphone

The purpose of this study is to examine changes to tourists' image of a destination throughout a trip experience. Using Blackberry technology, a group of Canadian student travelers to Peru were asked to record images and experience about their trip during several key moments (pre-trip, upon arr...