Twitter Style: An Analysis of How House Candidates Used Twitter in Their 2012 Campaigns

• Published in: PS, political science & politics Vol. 47; no. 2; pp. 454 - 462
• Main Authors: Evans, Heather K., Cordova, Victoria, Sipole, Savannah
• Format: Journal Article
• Language: English
• Published: New York, USA Cambridge University Press 01.04.2014
• Subjects: Candidates; Competitiveness; Congressional elections; Content analysis; Elections; FEATURES; Females; Incumbents; Males; Men; Online social networking; Political campaigns; Political Candidates; Political parties; Social media; Social networks; Third party candidates; United States Senate

This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the House in the final two months before the 2012 election, this study provides a snapshot of House candidates’ “Twitter style.” In particular, this artic...