Twitter Style: An Analysis of How House Candidates Used Twitter in Their 2012 Campaigns
This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the House in the final two months before the 2012 election, this study provides a snapshot of House candidates’ “Twitter style.” In particular, this artic...
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| Published in | PS, political science & politics Vol. 47; no. 2; pp. 454 - 462 |
|---|---|
| Main Authors | , , |
| Format | Journal Article |
| Language | English |
| Published |
New York, USA
Cambridge University Press
01.04.2014
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| Subjects | |
| Online Access | Get full text |
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| Abstract | This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the House in the final two months before the 2012 election, this study provides a snapshot of House candidates’ “Twitter style.” In particular, this article shows that incumbents, Democrats, women, and those in competitive races tweet differently than challengers, Republicans, minor party candidates, men, and those in safe districts. |
|---|---|
| AbstractList | This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the House in the final two months before the 2012 election, this study provides a snapshot of House candidates’ “Twitter style.” In particular, this article shows that incumbents, Democrats, women, and those in competitive races tweet differently than challengers, Republicans, minor party candidates, men, and those in safe districts. ABSTRACT This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the House in the final two months before the 2012 election, this study provides a snapshot of House candidates' "Twitter style." In particular, this article shows that incumbents, Democrats, women, and those in competitive races tweet differently than challengers, Republicans, minor party candidates, men, and those in safe districts. [PUBLICATION ABSTRACT] |
| Author | Evans, Heather K. Sipole, Savannah Cordova, Victoria |
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| Cites_doi | 10.1002/asi.21344 10.1111/0022-3816.00143 10.2139/ssrn.1725477 10.1177/0894439310382749 10.1080/01463370409370183 10.1177/0894439307305636 10.1609/icwsm.v4i1.14009 10.1080/1554477X.1994.9970698 10.2139/ssrn.2108098 |
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| Snippet | This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the House in... ABSTRACT This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the... |
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| SubjectTerms | Candidates Competitiveness Congressional elections Content analysis Elections FEATURES Females Incumbents Males Men Online social networking Political campaigns Political Candidates Political parties Social media Social networks Third party candidates United States Senate |
| Title | Twitter Style: An Analysis of How House Candidates Used Twitter in Their 2012 Campaigns |
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