Twitter Style: An Analysis of How House Candidates Used Twitter in Their 2012 Campaigns

This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the House in the final two months before the 2012 election, this study provides a snapshot of House candidates’ “Twitter style.” In particular, this artic...

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Bibliographic Details
Published inPS, political science & politics Vol. 47; no. 2; pp. 454 - 462
Main Authors Evans, Heather K., Cordova, Victoria, Sipole, Savannah
Format Journal Article
LanguageEnglish
Published New York, USA Cambridge University Press 01.04.2014
Subjects
Candidates
Competitiveness
Congressional elections
Content analysis
Elections
FEATURES
Females
Incumbents
Males
Men
Online social networking
Political campaigns
Political Candidates
Political parties
Social media
Social networks
Third party candidates
United States Senate
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Summary:This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the House in the final two months before the 2012 election, this study provides a snapshot of House candidates’ “Twitter style.” In particular, this article shows that incumbents, Democrats, women, and those in competitive races tweet differently than challengers, Republicans, minor party candidates, men, and those in safe districts.
Bibliography:SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 14
ISSN:1049-0965
1537-5935
DOI:10.1017/S1049096514000389