Benefits, barriers, and facilitators of developing B2B mobile applications

• Published in: The Journal of business & industrial marketing Vol. 39; no. 3; pp. 537 - 552
• Main Authors: Asamoah, Daniel Adomako, Dinsmore, John Bowman, Swani, Kunal
• Format: Journal Article
• Language: English
• Published: Santa Barbara Emerald Publishing Limited 09.04.2024; Emerald Group Publishing Limited
• Subjects: Artificial intelligence; Automation; Business to business commerce; Customer services; Innovations; Purchasing; Technological change; Technology; Technology Acceptance Model; Technology adoption; Technology deployment; Diffusion of innovation; Text analysis; Technology-organization-environment framework; Mobile applications

Purpose While few studies have examined business-to-business (B2B) mobile application (app) usage, none have examined the challenges in developing these technological assets. This study aims to examine B2B marketing executives’ perceptions regarding benefits, barriers and facilitators in app develop...