I won't touch money because it is dirty: examining customer's loyalty toward M-payment

• Published in: International journal of bank marketing Vol. 40; no. 5; pp. 992 - 1016
• Main Authors: Goel, Pooja, Garg, Aashish, Sharma, Anuj, Rana, Nripendra P.
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 08.06.2022; Emerald Group Publishing Limited
• Subjects: Bank marketing; Consumer behavior; Consumers; Coronaviruses; COVID-19; Digital currencies; Disease transmission; Electronic commerce; Hypotheses; Loyalty; Mobile commerce; Pandemics; Payment systems; Technology Acceptance Model; Technology adoption; Perceived susceptibility; TAM; Perceived severity; M-Payment; Loyalty; Trust; SOR theory

PurposeSeveral industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related concerns and trust as stimuli on M-payment loyalty.Design/methodology/appro...