I won't touch money because it is dirty: examining customer's loyalty toward M-payment - Goel, Pooja; Garg, Aashish; Sharma, Anuj; Rana, Nripendra P. (International journal of bank marketing, 2022)
Keywords: Bank marketing; Consumer behavior; Consumers; Coronaviruses; COVID-19; Digital currencies; Disease transmission; Electronic commerce; Hypotheses; Loyalty; Mobile commerce; Pandemics; Payment systems; Technology Acceptance Model; Technology adoption; Perceived susceptibility; TAM; Perceived severity; M-Payment; Loyalty; Trust; SOR theory