APA (7th ed.) Citation

Borah, P. S., Dogbe, C. S. K., Pomegbe, W. W. K., Bamfo, B. A., & Hornuvo, L. K. (2023). Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success. European journal of innovation management, 26(2), 364-385. https://doi.org/10.1108/EJIM-09-2020-0345

Chicago Style (17th ed.) Citation

Borah, Prasad Siba, Courage Simon Kofi Dogbe, Wisdom Wise Kwabla Pomegbe, Bylon Abeeku Bamfo, and Lawrence Kwabena Hornuvo. "Green Market Orientation, Green Innovation Capability, Green Knowledge Acquisition and Green Brand Positioning as Determinants of New Product Success." European Journal of Innovation Management 26, no. 2 (2023): 364-385. https://doi.org/10.1108/EJIM-09-2020-0345.

MLA (9th ed.) Citation

Borah, Prasad Siba, et al. "Green Market Orientation, Green Innovation Capability, Green Knowledge Acquisition and Green Brand Positioning as Determinants of New Product Success." European Journal of Innovation Management, vol. 26, no. 2, 2023, pp. 364-385, https://doi.org/10.1108/EJIM-09-2020-0345.