Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic: the case of online modest fashion SMEs in Egypt - AbdelAziz, Kesmat; Md Saad, Nor Hasliza; Thurasamy, Ramayah (Journal of Islamic marketing, 2023)
Keywords: Coronaviruses; COVID-19; Customer services; Designers; Innovations; Literature reviews; Muslims; Pandemics; Social networks; Egypt; COVID-19; Value co-creation; Social cognitive theory; Customer engagement; Online modest fashion