Criteria for selecting actors for the value co-creation in startups

• Published in: The Journal of business & industrial marketing Vol. 37; no. 11; pp. 2332 - 2343
• Main Authors: Bonamigo, Andrei, da Silva, Adrianne Alves, da Silva, Beatriz Pereira, Werner, Steffan Macali
• Format: Journal Article
• Language: English
• Published: Santa Barbara Emerald Publishing Limited 15.11.2022; Emerald Group Publishing Limited
• Subjects: Alliances; Business models; Collaboration; Competitive advantage; Entrepreneurs; Innovations; Skills; Startups; Systematic review; Management skills; Key factors; Orchestration; Industrial service; Value co-creation; Startup

Purpose The purpose of this paper is to identify the main criteria for selecting actors to compose these business platforms and addressing the co-creation of value and improve the performance of startups. Design/methodology/approach The methodology is based on the search for key factors for the sele...