Instagram abroad: performance, consumption and colonial narrative in tourism

• Published in: Postcolonial studies Vol. 21; no. 2; pp. 172 - 191
• Main Author: Smith, Sean P.
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 03.04.2018; Taylor & Francis Ltd
• Subjects: Assimilation; Authenticity; Colonialism; Consumption; Identity; Ideology; Instagram; Land; Marketing; Power; Residents; Social privilege; Tourism; Travel; travel writing

As a form of travel writing and a highly favoured marketing tool, Instagram provides a blueprint of the ideologies underpinning contemporary tourism. This article argues that consistent visual motifs on Instagram echo a colonial iconography that sees tourist destinations as available for possession...