Credible and salient: examining frame resonance through Athlete Ally

• Published in: Sport in society Vol. 26; no. 4; pp. 573 - 589
• Main Authors: Schmidt, Samuel H., Hancock, Meg G., Frederick, Evan L.
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 03.04.2023; Taylor & Francis Ltd
• Subjects: Activism; Athletes; Communication; Cultural Theory/Frame Analysis; Frame analysis; Homophobia; Social change; Social movement organizations; social movements; Sports

Scholars have noted that, within Social Movement Organizations (SMO), communication plays an important role achieving social change. One SMO, Athlete Ally, aims to end homophobia and transphobia in sport. Founded in 2011, Athlete Ally consists of less than 10 full-time members and over 150 Athlete A...