The changing marketing of smokeless tobacco in magazine advertisements
Concerns about secondhand smoke, increasing indoor smoking bans, and health concerns regarding cigarettes are contributing to the development of new smokeless tobacco (ST) products by the tobacco industry and the repositioning of traditional ST products. The objective of this research was to systema...
Saved in:
Published in | Nicotine & tobacco research Vol. 13; no. 7; p. 540 |
---|---|
Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
England
01.07.2011
|
Subjects | |
Online Access | Get more information |
Cover
Loading…
Abstract | Concerns about secondhand smoke, increasing indoor smoking bans, and health concerns regarding cigarettes are contributing to the development of new smokeless tobacco (ST) products by the tobacco industry and the repositioning of traditional ST products. The objective of this research was to systematically document the changing advertising strategies and themes of the ST industry.
Using descriptive content analysis, this study analyzed 17 nationally circulated magazines for ST advertisements (ads) from 1998-1999 and 2005-2006, recording both magazine and advertisement characteristics (e.g., themes, selling proposition, people portrayed, and setting/surroundings.) Ninety-five unique ads were found during the two time periods-occurring with total frequency of 290 ad placements in 816 issues. One hundred ninety-one ads were found in the 2005-2006 sample, while 99 were found in the 1998-1999 magazines.
Significant differences in ST ads were identified between time periods and magazine types. A greater percentage of ads were found in the latter time period, and the average number of ads per issue increased (0.24 in 1998-1999 and 0.49 in 2005-2006, p < .001). More recent magazines and general adult magazines contained a greater proportion of flavored products, "alternative to cigarette" messages, and indoor settings when compared with earlier magazines and men's magazines, respectively.
While continuing to advertise in men's magazines with themes appealing to men and "traditional" ST users, the ST industry appears to be simultaneously changing its message placement and content in order to include readers of general adult magazines who may not currently use ST. |
---|---|
AbstractList | Concerns about secondhand smoke, increasing indoor smoking bans, and health concerns regarding cigarettes are contributing to the development of new smokeless tobacco (ST) products by the tobacco industry and the repositioning of traditional ST products. The objective of this research was to systematically document the changing advertising strategies and themes of the ST industry.
Using descriptive content analysis, this study analyzed 17 nationally circulated magazines for ST advertisements (ads) from 1998-1999 and 2005-2006, recording both magazine and advertisement characteristics (e.g., themes, selling proposition, people portrayed, and setting/surroundings.) Ninety-five unique ads were found during the two time periods-occurring with total frequency of 290 ad placements in 816 issues. One hundred ninety-one ads were found in the 2005-2006 sample, while 99 were found in the 1998-1999 magazines.
Significant differences in ST ads were identified between time periods and magazine types. A greater percentage of ads were found in the latter time period, and the average number of ads per issue increased (0.24 in 1998-1999 and 0.49 in 2005-2006, p < .001). More recent magazines and general adult magazines contained a greater proportion of flavored products, "alternative to cigarette" messages, and indoor settings when compared with earlier magazines and men's magazines, respectively.
While continuing to advertise in men's magazines with themes appealing to men and "traditional" ST users, the ST industry appears to be simultaneously changing its message placement and content in order to include readers of general adult magazines who may not currently use ST. |
Author | Pederson, Linda L Curry, Laurel E Stryker, Jo Ellen |
Author_xml | – sequence: 1 givenname: Laurel E surname: Curry fullname: Curry, Laurel E email: lcurry@legacyforhealth.org organization: Department of Research and Evaluation, American Legacy Foundation, 1724 Massachusetts Avenue NW, Washington, DC 20036, USA. lcurry@legacyforhealth.org – sequence: 2 givenname: Linda L surname: Pederson fullname: Pederson, Linda L – sequence: 3 givenname: Jo Ellen surname: Stryker fullname: Stryker, Jo Ellen |
BackLink | https://www.ncbi.nlm.nih.gov/pubmed/21436294$$D View this record in MEDLINE/PubMed |
BookMark | eNo1j8tKw0AYhQdR7EU3PoDMC0TnlmT-pRRbhYKbCu7KXP5JY5tJyYyCPr0p6uJwzuJwON-MnMc-IiE3nN1xBvI-5uEkJvUZmXJVQQGg3iZkltI7Y4JzzS_JRHAlKwFqSpabHVK3M7FpY0M7M-wxn1IfaOr6PR4wJZp7a5zraRvHRmO-24jU-E8ccpuww5jTFbkI5pDw-s_n5HX5uFk8FeuX1fPiYV04KXUuEIIHByXXvpZOB6YBQTFlBHLrmC2Vr-sAsuKKjTgV81JUTnATlBWmNGJObn93jx-2Q789Du34-Wv7DyR-AIqzTW0 |
CitedBy_id | crossref_primary_10_1093_ntr_ntx200 crossref_primary_10_14219_jada_archive_2013_0212 crossref_primary_10_3109_00952990_2015_1078345 crossref_primary_10_1093_ntr_ntt200 crossref_primary_10_1177_1090198116683169 crossref_primary_10_1136_tobaccocontrol_2013_051246 crossref_primary_10_1186_1471_2458_14_997 crossref_primary_10_1057_jphp_2014_10 crossref_primary_10_1093_ntr_ntab002 crossref_primary_10_1007_s10654_012_9676_8 crossref_primary_10_1080_07370016_2014_958404 crossref_primary_10_1093_ntr_ntu181 crossref_primary_10_1136_tobaccocontrol_2014_051657 crossref_primary_10_1093_her_cyu035 crossref_primary_10_18332_tpc_131809 crossref_primary_10_1093_ntr_ntac255 crossref_primary_10_1542_peds_2013_0843 crossref_primary_10_1136_tobaccocontrol_2020_056446 crossref_primary_10_33667_2078_5631_2019_4_33_408__6_14 crossref_primary_10_1093_ntr_ntt083 crossref_primary_10_1016_j_addbeh_2019_04_024 crossref_primary_10_1016_j_ypmed_2013_10_012 crossref_primary_10_1093_pubmed_fdaa206 crossref_primary_10_1177_0890117119878350 crossref_primary_10_1371_journal_pone_0293597 crossref_primary_10_1080_09581596_2018_1541226 crossref_primary_10_1136_tobaccocontrol_2020_056178 crossref_primary_10_3390_ijerph192316172 crossref_primary_10_1016_j_anai_2016_01_008 crossref_primary_10_1016_j_amepre_2014_09_028 crossref_primary_10_1093_ntr_ntaa255 crossref_primary_10_1016_j_jhealeco_2013_03_007 crossref_primary_10_1016_j_addbeh_2019_06_003 crossref_primary_10_1007_s10900_014_9873_3 crossref_primary_10_1186_s12889_022_12929_z crossref_primary_10_1093_ntr_nts160 crossref_primary_10_1155_2019_1823636 crossref_primary_10_1093_ntr_ntt013 crossref_primary_10_1136_tobaccocontrol_2016_053413 crossref_primary_10_1016_j_addbeh_2014_07_015 crossref_primary_10_1080_07359683_2019_1680119 crossref_primary_10_1016_j_ypmed_2016_08_017 crossref_primary_10_1136_tobaccocontrol_2016_053212 crossref_primary_10_3390_ijerph18136795 crossref_primary_10_1093_ntr_ntw291 crossref_primary_10_1155_2012_493109 crossref_primary_10_1080_10410236_2016_1138388 crossref_primary_10_1136_bmjopen_2016_013271 crossref_primary_10_1093_ntr_ntw094 |
ContentType | Journal Article |
DBID | CGR CUY CVF ECM EIF NPM |
DOI | 10.1093/ntr/ntr038 |
DatabaseName | Medline MEDLINE MEDLINE (Ovid) MEDLINE MEDLINE PubMed |
DatabaseTitle | MEDLINE Medline Complete MEDLINE with Full Text PubMed MEDLINE (Ovid) |
DatabaseTitleList | MEDLINE |
Database_xml | – sequence: 1 dbid: NPM name: PubMed url: https://proxy.k.utb.cz/login?url=http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed sourceTypes: Index Database – sequence: 2 dbid: EIF name: MEDLINE url: https://proxy.k.utb.cz/login?url=https://www.webofscience.com/wos/medline/basic-search sourceTypes: Index Database |
DeliveryMethod | no_fulltext_linktorsrc |
EISSN | 1469-994X |
ExternalDocumentID | 21436294 |
Genre | Journal Article |
GroupedDBID | --- .2P .I3 .ZR 0R~ 123 1TH 29N 36B 4.4 48X 53G 5VS 5WD 70D AABZA AACZT AAJKP AAJQQ AAMDB AAMVS AAOGV AAPNW AAPQZ AAPXW AARHZ AAUAY AAUQX AAVAP AAWTL ABBHK ABEUO ABIVO ABIXL ABJNI ABKDP ABNHQ ABNKS ABPTD ABQLI ABQTQ ABWST ABXSQ ABXVV ABZBJ ACGEJ ACGFS ACHQT ACUFI ACUTO ADACV ADBBV ADEYI ADGZP ADHKW ADHZD ADIPN ADJQC ADOCK ADQBN ADRIX ADRTK ADULT ADVEK ADXPE ADYVW ADZXQ AEGPL AEJOX AEJYH AEKSI AEMDU AENEX AENZO AEPUE AETBJ AEWNT AFFZL AFIYH AFKVX AFOFC AFXEN AGINJ AGKEF AGQXC AGSYK AHXPO AIJHB AILCM AJEEA AJWEG AKWXX ALMA_UNASSIGNED_HOLDINGS ALUQC APIBT APWMN ATGXG AXUDD BAYMD BCRHZ BEYMZ BHONS BTRTY BVRKM CAG CDBKE CGR COF CS3 CUY CVF CZ4 DAKXR DILTD DU5 D~K EBS ECM EE~ EIF EJD ESX F5P F9B FLUFQ FOEOM FOTVD FQBLK GAUVT GJXCC H13 H5~ HAR HW0 HZ~ IOX J21 JENOY JKPJF JPL JPM JSODD JST JVCUD KBUDW KOP KSI KSN M-Z M49 ML0 N9A NGC NOMLY NOYVH NPM NU- O0~ O9- OAWHX OCZFY ODMLO OJQWA OJZSN OPAEJ OVD OWPYF O~Y P2P PAFKI PEELM Q1. Q5Y RD5 ROX RUSNO RW1 RXO SA0 TEORI TJX UDS WH7 X7H YAYTL YKOAZ YXANX ~91 |
ID | FETCH-LOGICAL-c338t-e9fd9c9518d73c8f089e9404a2e1bc0b54d77f93614010960d326c21af4b2a5a2 |
IngestDate | Tue Oct 15 23:49:19 EDT 2024 |
IsPeerReviewed | true |
IsScholarly | true |
Issue | 7 |
Language | English |
LinkModel | OpenURL |
MergedId | FETCHMERGED-LOGICAL-c338t-e9fd9c9518d73c8f089e9404a2e1bc0b54d77f93614010960d326c21af4b2a5a2 |
PMID | 21436294 |
ParticipantIDs | pubmed_primary_21436294 |
PublicationCentury | 2000 |
PublicationDate | 2011-07-01 |
PublicationDateYYYYMMDD | 2011-07-01 |
PublicationDate_xml | – month: 07 year: 2011 text: 2011-07-01 day: 01 |
PublicationDecade | 2010 |
PublicationPlace | England |
PublicationPlace_xml | – name: England |
PublicationTitle | Nicotine & tobacco research |
PublicationTitleAlternate | Nicotine Tob Res |
PublicationYear | 2011 |
SSID | ssj0021181 |
Score | 2.2605908 |
Snippet | Concerns about secondhand smoke, increasing indoor smoking bans, and health concerns regarding cigarettes are contributing to the development of new smokeless... |
SourceID | pubmed |
SourceType | Index Database |
StartPage | 540 |
SubjectTerms | Advertising as Topic Data Interpretation, Statistical Female Humans Male Marketing - trends Periodicals as Topic Tobacco Industry Tobacco, Smokeless |
Title | The changing marketing of smokeless tobacco in magazine advertisements |
URI | https://www.ncbi.nlm.nih.gov/pubmed/21436294 |
Volume | 13 |
hasFullText | |
inHoldings | 1 |
isFullTextHit | |
isPrint | |
link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1bS8MwFA5OX3wRxfuNPPgm1S29JY8ijjFQBCf4NpI0AdG2svVl_nrPaZpuXlFfQmlo6folp-c7y_eFkJNeImycxTKAzx0QFAFTUSlmApHKOJbASJhCvfP1TTK4j4YP8cN8_XytLqnUmX79UlfyH1ThHOCKKtk_INveFE7AMeALLSAM7a8xrpW7yPdzr1_G_G-al0_wQZmif4OSWpdY18gbM2n849_twpx7Jyefn-LAqFzimbSXNoZAbeEYPZ1mXlRtnudihlt0pmgkXDXZP21Ly3fVZNYs4BiWp1e4gctiwQErqKkvOBgXJIFSB0K4lZVtFA0XRku6EBJjZ8f0KVQ7G6uimri260xeFlB7yWvYGGR0CXM7If_c-8E423d1SCflGPxusJDTcHHU23q3WhGewwOcu4eo3aHdhR-YRp1xjNbJWkMV6IXDfYMsmWKT9AFz6jGnLea0tLTFnDbA0ceCeszpe8y3yH3_anQ5CJq9MAIdhrwKjLCZ0JAO8ywNNbddLoyIupFkpqd0V8VRlqZWhAkSZqSlGeTlmvWkjRSTMOu2yXJRFmaXUMF1wjVPZZRFUcakyKTgsU0sC20CfGGP7LifPX5xhidj_0L2v-05IKvzoXJIVizMMHME6VqljusX_wa_T0JM |
link.rule.ids | 786 |
linkProvider | National Library of Medicine |
openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=The+changing+marketing+of+smokeless+tobacco+in+magazine+advertisements&rft.jtitle=Nicotine+%26+tobacco+research&rft.au=Curry%2C+Laurel+E&rft.au=Pederson%2C+Linda+L&rft.au=Stryker%2C+Jo+Ellen&rft.date=2011-07-01&rft.eissn=1469-994X&rft.volume=13&rft.issue=7&rft.spage=540&rft_id=info:doi/10.1093%2Fntr%2Fntr038&rft_id=info%3Apmid%2F21436294&rft_id=info%3Apmid%2F21436294&rft.externalDocID=21436294 |