Effects of attributed responsibility and response strategies on organizational reputation: A meta-analysis of situational crisis communication theory research

Scholars utilizing situational crisis communication theory (SCCT) mainly examine how attributed responsibility affects organizational reputation and how response strategies matched with the amount of attributed responsibility protect reputation. The findings on these 2 important questions have been...

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Bibliographic Details
Published inJournal of Public Relations Research Vol. 28; no. 2; pp. 102 - 119
Main Authors Ma, Liang, Zhan, Mengqi (Monica)
Format Journal Article Book Review
LanguageEnglish
Published Philadelphia Routledge 03.03.2016
Taylor & Francis Ltd
Subjects
Attributed responsibility
Chaos theory
Communication
Communication theory
Meta-analysis
moderator analysis
reputation
Reputations
response strategies
situational crisis communication theory
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Summary:Scholars utilizing situational crisis communication theory (SCCT) mainly examine how attributed responsibility affects organizational reputation and how response strategies matched with the amount of attributed responsibility protect reputation. The findings on these 2 important questions have been mixed. A meta-analysis of 35 investigations from 24 studies published between January 1990 and March 2015 was conducted to explain the mixed findings and reveal average correlations. Attributed responsibility was strongly associated with reputation at -.54, and response strategies were only weakly associated with reputation at .23. Equally important, crisis vignette choice moderated the responsibility-reputation association. Crisis clusters, reputation measurements, sample choice, and crisis vignette choice moderated the match-reputation association. Theoretical, methodological, and practical implications were discussed.
ISSN:1062-726X
1532-754X
DOI:10.1080/1062726X.2016.1166367