National destination pledges as innovative visitor management tools - social marketing for behaviour change in tourism

• Published in: Journal of sustainable tourism Vol. 31; no. 3; pp. 859 - 876
• Main Authors: Albrecht, Julia N., Raymond, Eliza Marguerite
• Format: Journal Article
• Language: English
• Published: Clevedon Routledge 04.03.2023; Multilingual Matters Ltd
• Subjects: Catalysts; codes of conduct; destination management; destination pledges; Empirical analysis; Management tools; Marketing; Social interactions; Social marketing; Tourism; tourism impacts; Tourism management; visitor behaviour

Since the announcement of the Icelandic Pledge in June 2017, destinations are increasingly turning to national destination pledges as a possible tool to address negative impacts caused by visitors. This article uses qualitative interviews with 17 stakeholders involved in the development and implemen...