Text to Speech: Transportation-Imagery Theory and Outcomes of Narrative Delivery Format

This project explores how narrative formats facilitate transportation and related phenomena. Over two hundred subjects encountered fictional stories in different iterations: printed text or audiobook delivered by human or synthetic speech. Subjects rated cognitive load, transportation, and enjoyment...

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Published inJournal of radio & audio media Vol. 29; no. 2; pp. 304 - 321
Main Author Gregg, Peter B.
Format Journal Article
LanguageEnglish
Published Philadelphia Routledge 03.07.2022
Taylor & Francis Ltd
Subjects
Audiobooks
Fiction
Listening
Narrative techniques
Narratives
Printed text
Social interaction
Speech recognition
Transportation
Voice communication
Online AccessGet full text
ISSN1937-6529
1937-6537
DOI10.1080/19376529.2020.1801689

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Abstract This project explores how narrative formats facilitate transportation and related phenomena. Over two hundred subjects encountered fictional stories in different iterations: printed text or audiobook delivered by human or synthetic speech. Subjects rated cognitive load, transportation, and enjoyment. Audio-exposed subjects also evaluated their sense of parasocial interaction and motivation to listen to the narrator. The results suggest reading and listening to human speech are similar; synthetic speech yields weaker outcomes. The differences among formats had statistically large effect sizes. Human speech was preferred to synthetic speech, and enjoyment, parasocial interaction, and voice source are the strongest predictors of listening intention.
AbstractList This project explores how narrative formats facilitate transportation and related phenomena. Over two hundred subjects encountered fictional stories in different iterations: printed text or audiobook delivered by human or synthetic speech. Subjects rated cognitive load, transportation, and enjoyment. Audio-exposed subjects also evaluated their sense of parasocial interaction and motivation to listen to the narrator. The results suggest reading and listening to human speech are similar; synthetic speech yields weaker outcomes. The differences among formats had statistically large effect sizes. Human speech was preferred to synthetic speech, and enjoyment, parasocial interaction, and voice source are the strongest predictors of listening intention.
Author Gregg, Peter B.
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SubjectTerms Audiobooks
Fiction
Listening
Narrative techniques
Narratives
Printed text
Social interaction
Speech recognition
Transportation
Voice communication
Title Text to Speech: Transportation-Imagery Theory and Outcomes of Narrative Delivery Format
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