APA (7th ed.) Citation

Wongkitrungrueng, A., & Suprawan, L. (2024). Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences. International journal of human-computer interaction, 40(11), 2905-2924. https://doi.org/10.1080/10447318.2023.2175162

Chicago Style (17th ed.) Citation

Wongkitrungrueng, Apiradee, and Lokweetpun Suprawan. "Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences." International Journal of Human-computer Interaction 40, no. 11 (2024): 2905-2924. https://doi.org/10.1080/10447318.2023.2175162.

MLA (9th ed.) Citation

Wongkitrungrueng, Apiradee, and Lokweetpun Suprawan. "Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences." International Journal of Human-computer Interaction, vol. 40, no. 11, 2024, pp. 2905-2924, https://doi.org/10.1080/10447318.2023.2175162.