The influence of open innovation activities on non-financial performance in the cultural tourism content industry

The sources of innovation in services, and especially in tourism services, are usually external to companies. To what extent do open innovation practices within cultural tourism content enterprises contribute to firm performance? Based on an online survey of employees of enterprises engaged in innov...

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Bibliographic Details
Published inCurrent issues in tourism Vol. 24; no. 10; pp. 1340 - 1344
Main Authors Lim, Sung Taek, Preis, Michael W., Lee, Choong-Ki, Mangematin, Vincent, Kim, Myung Ja
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 19.05.2021
Taylor & Francis Ltd
Subjects
Cultural centers
cultural content industry
Cultural tourism
Customer satisfaction
Innovations
non-financial performance
Open innovation
South Korea
Tourism
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Summary:The sources of innovation in services, and especially in tourism services, are usually external to companies. To what extent do open innovation practices within cultural tourism content enterprises contribute to firm performance? Based on an online survey of employees of enterprises engaged in innovative cultural tourism in South Korea, our study examines the contributions of three open innovation activities (innovation capability, information search and external cooperation activity) on both internal and external non-financial performance. Additionally, the impact of internal performance on external performance is analysed. Findings contribute to understanding open innovation adoption and developing additional products containing creative content that can satisfy customers and generate revenue in the cultural tourism industry.
ISSN:1368-3500
1747-7603
DOI:10.1080/13683500.2020.1754356