Examining Relationships among Festival Satisfaction, Place Attachment, Emotional Experience, and Destination Loyalty
Current study extended Bowlby's theory to explain how satisfying past experiences will impact place attachment, emotional experiences, loyalty and future behavior. Study modeled the visitors' festival satisfaction as an antecedent to destination loyalty directly as well as through 3-dimens...
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| Published in | Leisure sciences Vol. 47; no. 2; pp. 348 - 365 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | English |
| Published |
Philadelphia
Routledge
17.02.2025
Taylor & Francis Ltd |
| Subjects | |
| Online Access | Get full text |
| ISSN | 0149-0400 1521-0588 |
| DOI | 10.1080/01490400.2022.2099493 |
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| Abstract | Current study extended Bowlby's theory to explain how satisfying past experiences will impact place attachment, emotional experiences, loyalty and future behavior. Study modeled the visitors' festival satisfaction as an antecedent to destination loyalty directly as well as through 3-dimensional construct place attachment (place identity, social bonding, and place dependence) and emotional experience. Measurement and structural models were tested with the help of higher order covariance based structural equation modeling using 394 respondents. Findings revealed that festival satisfaction, place dependence, and emotional experience are significant predictors of destination loyalty by explaining a total 19.60% of variance. Festival satisfaction significantly influenced place identity, social bonding and place dependence. None of the mediating paths were found significant. Gender significantly moderated a few paths in the model such as; festival satisfaction on social bonding, festival satisfaction and place identity, between festival satisfaction and destination loyalty. Theoretical and practical implications are discussed at large. |
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| AbstractList | Current study extended Bowlby's theory to explain how satisfying past experiences will impact place attachment, emotional experiences, loyalty and future behavior. Study modeled the visitors’ festival satisfaction as an antecedent to destination loyalty directly as well as through 3-dimensional construct place attachment (place identity, social bonding, and place dependence) and emotional experience. Measurement and structural models were tested with the help of higher order covariance based structural equation modeling using 394 respondents. Findings revealed that festival satisfaction, place dependence, and emotional experience are significant predictors of destination loyalty by explaining a total 19.60% of variance. Festival satisfaction significantly influenced place identity, social bonding and place dependence. None of the mediating paths were found significant. Gender significantly moderated a few paths in the model such as; festival satisfaction on social bonding, festival satisfaction and place identity, between festival satisfaction and destination loyalty. Theoretical and practical implications are discussed at large. |
| Author | Gautam, Vikas |
| Author_xml | – sequence: 1 givenname: Vikas orcidid: 0000-0002-3363-8313 surname: Gautam fullname: Gautam, Vikas organization: Department of Marketing & Business Strategy, ICFAI Business School, IFHE Hyderabad |
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| SubjectTerms | Analysis of covariance Attachment Bowlby's attachment theory destination loyalty emotional experience Emotions Experience festival satisfaction Festivals Identity Loyalty place attachment Qualitative research Satisfaction Structural equation modeling Structural models |
| Title | Examining Relationships among Festival Satisfaction, Place Attachment, Emotional Experience, and Destination Loyalty |
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