The Application of DEMATEL-ANP in Livestream E-Commerce Based on the Research of Consumers’ Shopping Motivation - Cheng, Haonan; Huang, Yi-Ting; Huang, Jesheng (Scientific programming, 2022)
Keywords: Consumers; Delphi method; Discounts; Electronic commerce; Impact factors; Influence; Literature reviews; Motivation; Multimedia; Purchasing; Questionnaires; Research methodology; Social networks; Streaming media; China