Research on the Impact and Utility of Rural Revitalization Big Data Service on Farmers Based on Integrated Technology Acceptance Model

• Published in: Mathematical problems in engineering Vol. 2022; pp. 1 - 7
• Main Authors: Zhao, Shiyuan, Wang, Lin, Cai, Donghong
• Format: Journal Article
• Language: English
• Published: New York Hindawi 20.03.2022; John Wiley & Sons, Inc
• Subjects: Agricultural production; Agriculture; Big Data; Data analysis; Data collection; Data mining; Decision analysis; Decision making; Digital economy; Engineering; Goodness of fit; Granaries; Hypotheses; Impact analysis; Regeneration; Reliability analysis; Science; Statistical tests; Technology Acceptance Model; Technology utilization; User behavior

The integrated technology acceptance model was proposed in 2003 and has been gradually applied in many fields since then. At present, the promotion of agricultural big data has achieved initial results, and a number of agricultural big data practice demonstration projects have been formed. For examp...