Could Vegans and Lycra Cyclists be Bad for the Planet? Theorizing the Role of Moralized Minority Practice Identities in Processes of Societal‐Level Change

• Published in: Journal of social issues Vol. 76; no. 1; pp. 86 - 100
• Main Authors: Kurz, Tim, Prosser, Annayah M.B., Rabinovich, Anna, O'Neill, Saffron
• Format: Journal Article
• Language: English
• Published: New York Blackwell Publishing Ltd 01.03.2020
• Subjects: Consumption; Industrialized nations; Minority groups; Social change; Social identity; Sustainability; Vegetarianism

Shifting society to more sustainable modes of consumption poses significant challenges to the way people live their lives. Many everyday practices commensurate with addressing sustainability goals are currently minority pursuits, especially in highly industrialized countries. Such minority practices...