Analysis of Home Furnishing Marketing Based on Internet of Things in the Intelligent Environment

How to improve marketing efficiency and how to formulate scientific, effective and practical marketing strategies according to changes in the market environment are important issues facing current smart home companies. This paper adopts the analysis methods such as PEST macro model analysis method,...

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Published inInternational journal of ambient computing and intelligence Vol. 15; no. 1; pp. 1 - 16
Main Author Wang, Fang
Format Journal Article
LanguageEnglish
Published Hershey IGI Global 2024
Subjects
Cities
Home furnishings industry
Household goods
Internet of Things
Marketing
Public relations
Smart buildings
Smart houses
SWOT analysis
Switzerland
China
Online AccessGet full text
ISSN1941-6237
1941-6245
DOI10.4018/IJACI.348964

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Abstract How to improve marketing efficiency and how to formulate scientific, effective and practical marketing strategies according to changes in the market environment are important issues facing current smart home companies. This paper adopts the analysis methods such as PEST macro model analysis method, Porter's five forces model, SWOT analysis model and STP analysis, taking Suzhou as the research object, conducts an in-depth analysis of the development environment of smart home, and clarifies the suitable smart home market. From the aspects of 6P marketing mix (product, price, channel, promotion, public relations and political rights), it proposes a Suzhou smart home marketing mix strategy based on mid-to-high-end smart home products. The research results of this paper will promote the development of the city's smart home market and have important reference value for other cities to carry out smart home marketing and can also be used as a reference for relevant government departments to formulate policies.
AbstractList How to improve marketing efficiency and how to formulate scientific, effective and practical marketing strategies according to changes in the market environment are important issues facing current smart home companies. This paper adopts the analysis methods such as PEST macro model analysis method, Porter's five forces model, SWOT analysis model and STP analysis, taking Suzhou as the research object, conducts an in-depth analysis of the development environment of smart home, and clarifies the suitable smart home market. From the aspects of 6P marketing mix (product, price, channel, promotion, public relations and political rights), it proposes a Suzhou smart home marketing mix strategy based on mid-to-high-end smart home products. The research results of this paper will promote the development of the city's smart home market and have important reference value for other cities to carry out smart home marketing and can also be used as a reference for relevant government departments to formulate policies.
Audience Academic
Author Wang, Fang
AuthorAffiliation Anhui Professional and Technical Institute of Athletics, China
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SubjectTerms Cities
Home furnishings industry
Household goods
Internet of Things
Marketing
Public relations
Smart buildings
Smart houses
SWOT analysis
Title Analysis of Home Furnishing Marketing Based on Internet of Things in the Intelligent Environment
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