APA (7th ed.) Citation

White, K., & Peloza, J. (2009). Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support. Journal of marketing, 73(4), 109-124. https://doi.org/10.1509/jmkg.73.4.109

Chicago Style (17th ed.) Citation

White, Katherine, and John Peloza. "Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support." Journal of Marketing 73, no. 4 (2009): 109-124. https://doi.org/10.1509/jmkg.73.4.109.

MLA (9th ed.) Citation

White, Katherine, and John Peloza. "Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support." Journal of Marketing, vol. 73, no. 4, 2009, pp. 109-124, https://doi.org/10.1509/jmkg.73.4.109.