Frictionless Sharing and Digital Promiscuity

• Published in: Communication and critical/cultural studies Vol. 11; no. 2; pp. 85 - 102
• Main Author: Payne, Robert
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 03.04.2014; Taylor & Francis Ltd
• Subjects: barebacking; Cultural studies; Digital broadcasting; Facebook; Health behavior; Information sharing; intimacy; Neoliberalism; queer theory; social networking; Social networks; Studies

This article analyses the recent Facebook innovation of "frictionless sharing", a term which describes a smoother and wider distribution of content by individual users and a less overtly acknowledged but more efficient instrumentalization of users' immaterial labour within a structure...