The Use of Student Subjects in Hospitality Research: Insights from Subjective Knowledge

• Published in: Journal of quality assurance in hospitality & tourism Vol. 14; no. 4; pp. 295 - 320
• Main Authors: Ro, Heejung, Kubickova, Marketa
• Format: Journal Article
• Language: English
• Published: Binghamton Routledge 01.10.2013; Taylor & Francis Ltd
• Subjects: Business education; College students; generalizability; Hospitality industry; Knowledge; service recovery; student subjects; Students; Studies; subjective knowledge

This study addresses the use of students as a research subject issue by examining three groups' (hospitality students, other major students, and non-student adults) responses to service failure and recovery. The findings, based on two experiments, suggest similar levels of overall satisfaction...