The Use of Student Subjects in Hospitality Research: Insights from Subjective Knowledge

This study addresses the use of students as a research subject issue by examining three groups' (hospitality students, other major students, and non-student adults) responses to service failure and recovery. The findings, based on two experiments, suggest similar levels of overall satisfaction...

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Bibliographic Details
Published inJournal of quality assurance in hospitality & tourism Vol. 14; no. 4; pp. 295 - 320
Main Authors Ro, Heejung, Kubickova, Marketa
Format Journal Article
LanguageEnglish
Published Binghamton Routledge 01.10.2013
Taylor & Francis Ltd
Subjects
Business education
College students
generalizability
Hospitality industry
Knowledge
service recovery
student subjects
Students
Studies
subjective knowledge
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Summary:This study addresses the use of students as a research subject issue by examining three groups' (hospitality students, other major students, and non-student adults) responses to service failure and recovery. The findings, based on two experiments, suggest similar levels of overall satisfaction and return intentions but differences in the magnitude of failure, negative emotions, complaint intentions and overall justice perceptions in the three sample groups. Hospitality students' responses are closer to non-student adults' than other major students' and subjective knowledge of restaurant services provides an explanation for this pattern. Implications using student samples and evaluating research findings based on them are discussed.
Bibliography:SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 14
ISSN:1528-008X
1528-0098
DOI:10.1080/1528008X.2013.802624