Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products - Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R.; Markos, Ereni (Journal of marketing, 2014)
Keywords: Brand preferences; Consumers; Hierarchies; Product choice; Samples; Sensory perception; Studies