Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children's healthy eating behavior

• Published in: International journal of advertising Vol. 39; no. 7; pp. 1012 - 1030
• Main Authors: Naderer, Brigitte, Binder, Alice, Matthes, Jörg, Mayrhofer, Mira
• Format: Journal Article
• Language: English
• Published: Routledge 02.10.2020
• Subjects: body mass index; children; developmental stages; healthy eating; Persuasive cues

Research on persuasive cues of food placements in entertainment media targeted at children is still scarce. We investigated whether healthy food placements (i.e., fruit) connected to different persuasive cues (i.e., cognitive, affective, and combined) can enhance children's (age 6-11 years old)...