Do travel images affect international students’ on-site academic value? New evidence from the Malaysia’s ‘higher edutourism’ destination

• Published in: Journal of vacation marketing Vol. 25; no. 4; pp. 499 - 514
• Main Authors: Lam, Jason MS, Ariffin, Ahmad Azmi M
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.10.2019; Sage Publications Ltd
• Subjects: Foreign students; Higher education; Tourism; Affective travel destination image; perceived value; cognitive destination image; conative destination image; higher edutourism; Malaysia

While previous studies have merely focused on travel destination image (TDI) with respect to influencing international students’ decision-making for academic destinations (i.e. the pre-experience stage), research on TDI relating to students’ on-site educational experiences and future behavioural int...