Banking patronage motives of the urban informal poor

• Published in: The Journal of services marketing Vol. 21; no. 1; pp. 52 - 63
• Main Authors: Graham Saunders, Stephen, Bendixen, Mike, Abratt, Russell
• Format: Journal Article
• Language: English
• Published: Santa Barbara Emerald Group Publishing Limited 27.02.2007
• Subjects: Bank services; Banking; Banking industry; Banks; Charters; Consumers; Councils; Customer services; Disadvantaged groups; Financial services; Informal economy; Low income groups; Patronage; Polls & surveys; Poverty; Social economics; South Africa; Statistical analysis; Telephone banking; Urban areas; Urban communities; South Africa; South Africa; Poverty; Disadvantaged groups; Urban communities; Social economics; Banking

Purpose - The purpose of this paper is to provide an understanding of the banking needs of urban informal poor consumers in South Africa. These consumers find it difficult to obtain access to banking products.Design methodology approach - A survey of consumers was undertaken in a large informal sett...