The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context

• Published in: Public relations review Vol. 46; no. 2; p. 101792
• Main Authors: Ham, Chang-Dae, Kim, Jeesun
• Format: Journal Article
• Language: English
• Published: Silver Spring Elsevier Inc 01.06.2020; Elsevier Science Ltd
• Subjects: Between-subjects design; Communication; Corporate social responsibility (CSR); Crises; CSR motives; Dispositional and situational skepticism; Experiments; Persuasion Knowledge Model (PKM); Situational Crisis Communication Theory (SCCT); Skepticism; Social responsibility; Corporate social responsibility (CSR); Persuasion Knowledge Model (PKM); Situational Crisis Communication Theory (SCCT); Dispositional and situational skepticism; CSR motives

•This study examines the role of dispositional and situational CSR skepticism in CSR-based crisis communication.•Dispositional CSR skepticism does not moderate the effect of crisis type on attitudes and purchase intentions.•Situational CSR skepticism mediates the impact of crisis type and CSR motive...