The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context - Ham, Chang-Dae; Kim, Jeesun (Public relations review, 2020)
Keywords: Between-subjects design; Communication; Corporate social responsibility (CSR); Crises; CSR motives; Dispositional and situational skepticism; Experiments; Persuasion Knowledge Model (PKM); Situational Crisis Communication Theory (SCCT); Skepticism; Social responsibility; Corporate social responsibility (CSR); Persuasion Knowledge Model (PKM); Situational Crisis Communication Theory (SCCT); Dispositional and situational skepticism; CSR motives