Testing the greenwashing assessment framework

• Published in: Ecology and society Vol. 30; no. 2; p. 31
• Main Authors: Hill, Stephanie, Nemes, Noemi, Montgomery, A. Wren, Scanlan, Stephen, McNally, Brenda, Tubiello, Francesco, Aronczyk, Melissa, Wood, Tim, Smith, Tone, Kaupa, Clemens
• Format: Journal Article
• Language: English
• Published: Ottawa Resilience Alliance 01.06.2025
• Subjects: accountability; Advertising; Biodiversity; Biodiversity loss; Climate change; climate communication; Communication; environmental governance; Environmental performance; False information; Greenwashing; Interdisciplinary aspects; Policy making; Political activism; Pollution; Professional ethics; Professionals; Revisions; Social responsibility; Terminology

Greenwashing is of growing concern as the world struggles to respond to the triple planetary crises of pollution, climate change, and biodiversity loss. New terminology to label greenwashing has entered public discourse and new policies and legal processes have challenged green claims, particularly...