Environmental consciousness and green customer behavior: An examination of motivation crowding effect

• Published in: International journal of hospitality management Vol. 40; pp. 139 - 149
• Main Authors: Huang, Hao-Chen, Lin, Tzong-Huei, Lai, Mei-Chi, Lin, Tzu-Ling
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.07.2014
• Subjects: Environmental consciousness; Green customer behavior; Incentive mechanisms; Intrinsic motivation; Motivation crowding effect; Intrinsic motivation; Green customer behavior; Incentive mechanisms; Environmental consciousness; Motivation crowding effect

•This study validated the existence of the motivation crowding effect.•This study suggests a feasible environmental plan to respond to the motivation crowding effect.•The results show that environmental consciousness positively affects green consumer behavior.•Female and younger guests are more incl...