Real consumers in the virtual store
This article deals with shopping on the Internet. On a basis of environmental psychology theory, we examine the effects of this new retail interface on consumer shopping behaviour. In an empirical study, we contrast Web shopping with physical store shopping. The findings show discrepancies with rega...
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Published in | Scandinavian journal of management Vol. 18; no. 3; pp. 341 - 363 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Elsevier Ltd
2002
Elsevier |
Series | Scandinavian Journal of Management |
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Abstract | This article deals with shopping on the Internet. On a basis of environmental psychology theory, we examine the effects of this new retail interface on consumer shopping behaviour. In an empirical study, we contrast Web shopping with physical store shopping. The findings show discrepancies with regard to the amount and form of purchase planning. Internet shoppers plan their purchases better and seem to be less susceptible to marketing activities. However, these discrepancies can be attributed to differences in store stimuli, as the Web retail interface is not well designed in marketing terms. The mediating effect of shopping orientation was examined and found not to be significant. However, the distribution of shopping types has important implications. |
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AbstractList | This article deals with shopping on the Internet. On a basis of environmental psychology theory, we examine the effects of this new retail interface on consumer shopping behaviour. In an empirical study, we contrast Web shopping with physical store shopping. The findings show discrepancies with regard to the amount and form of purchase planning. Internet shoppers plan their purchases better and seem to be less susceptible to marketing activities. However, these discrepancies can be attributed to differences in store stimuli, as the Web retail interface is not well designed in marketing terms. The mediating effect of shopping orientation was examined and found not to be significant. However, the distribution of shopping types has important implications. |
Author | Dahlén, Micael Lange, Fredrik |
Author_xml | – sequence: 1 givenname: Micael surname: Dahlén fullname: Dahlén, Micael email: micael.dahlen@hhs.se – sequence: 2 givenname: Fredrik surname: Lange fullname: Lange, Fredrik email: fredrik.lange@hhs.se |
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Cites_doi | 10.2307/1252108 10.1016/S0167-8116(98)00017-2 10.1086/209068 10.3758/BF03196968 10.1086/209033 10.2307/1251132 10.2307/3149507 10.2307/1249334 10.2307/3172864 10.1086/209080 10.2307/1251931 10.2307/3152081 10.1287/mksc.9.2.97 10.2307/1251871 10.1007/BF00994188 10.2307/2987957 10.1086/208954 10.1300/J049v06n03_04 10.1080/10864415.1996.11518283 10.1016/S0148-2963(97)00062-3 10.1086/209287 10.2307/3149304 10.2307/3150160 10.1177/0092070397254005 10.1177/0092070399271003 10.1086/209081 10.2307/1252042 10.1177/0092070399271006 10.1177/0092070397254007 10.1016/0022-4359(94)90002-7 10.2307/1251841 10.1086/209329 10.1080/10864415.1997.11518308 10.2307/3151929 10.2307/1251759 10.1016/0148-2963(93)90024-J 10.2307/3152194 10.1080/10864415.1997.11518307 10.1016/S0167-8116(00)00005-7 10.2307/1251788 10.1086/209480 10.1086/221483 10.1007/BF00435297 10.1086/209540 10.1016/0148-2963(82)90030-3 10.1108/03090569810224065 10.2307/1252234 10.1287/mksc.8.4.291 |
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Snippet | This article deals with shopping on the Internet. On a basis of environmental psychology theory, we examine the effects of this new retail interface on... |
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Title | Real consumers in the virtual store |
URI | https://dx.doi.org/10.1016/S0956-5221(01)00012-4 http://econpapers.repec.org/article/eeescaman/v_3a18_3ay_3a2002_3ai_3a3_3ap_3a341-363.htm https://research.hhs.se/esploro/outputs/journalArticle/Real-consumers-in-the-virtual-store/991001480420006056 |
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