The effect of music streaming services on music piracy among college students

•We analyze the impact of music streaming services in digital music piracy.•Using a sample of 197 surveys, we evaluate correlations between groups.•We develop a Logit regression model to test five hypothesis regarding music piracy.•We find that music streamers are more likely to illegally download m...

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Published inComputers in human behavior Vol. 45; pp. 69 - 76
Main Authors Borja, Karla, Dieringer, Suzanne, Daw, Jesse
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.04.2015
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Abstract •We analyze the impact of music streaming services in digital music piracy.•Using a sample of 197 surveys, we evaluate correlations between groups.•We develop a Logit regression model to test five hypothesis regarding music piracy.•We find that music streamers are more likely to illegally download music.•We find that optimistic beliefs about risk and rewards explain music piracy. Previous studies examining the intention and level of music piracy among young people have postulated that collective attitudes, optimistic biases toward risk, and beliefs about copyright laws are the key factors involved in their decisions. We extend the analysis by studying the impact of music streaming services. Music streaming is an alternative business model in which, for a small fee, the consumer has access to a large set of songs without downloading them onto their devices. Results from a Logit model show that college students who are frequent users of music streaming are also more likely to download music illegally. A plausible explanation is that those engaged in music streaming are also heavy users of computer technology, software downloading, and digital sharing – factors that facilitate the conditions for music piracy. Demographics, collective attitudes, and beliefs about risk and rewards continue to play a key role in explaining music piracy, but their relevance is slightly reduced once controlled for music streaming usage.
AbstractList •We analyze the impact of music streaming services in digital music piracy.•Using a sample of 197 surveys, we evaluate correlations between groups.•We develop a Logit regression model to test five hypothesis regarding music piracy.•We find that music streamers are more likely to illegally download music.•We find that optimistic beliefs about risk and rewards explain music piracy. Previous studies examining the intention and level of music piracy among young people have postulated that collective attitudes, optimistic biases toward risk, and beliefs about copyright laws are the key factors involved in their decisions. We extend the analysis by studying the impact of music streaming services. Music streaming is an alternative business model in which, for a small fee, the consumer has access to a large set of songs without downloading them onto their devices. Results from a Logit model show that college students who are frequent users of music streaming are also more likely to download music illegally. A plausible explanation is that those engaged in music streaming are also heavy users of computer technology, software downloading, and digital sharing – factors that facilitate the conditions for music piracy. Demographics, collective attitudes, and beliefs about risk and rewards continue to play a key role in explaining music piracy, but their relevance is slightly reduced once controlled for music streaming usage.
Previous studies examining the intention and level of music piracy among young people have postulated that collective attitudes, optimistic biases toward risk, and beliefs about copyright laws are the key factors involved in their decisions. We extend the analysis by studying the impact of music streaming services. Music streaming is an alternative business model in which, for a small fee, the consumer has access to a large set of songs without downloading them onto their devices. Results from a Logit model show that college students who are frequent users of music streaming are also more likely to download music illegally. A plausible explanation is that those engaged in music streaming are also heavy users of computer technology, software downloading, and digital sharing - factors that facilitate the conditions for music piracy. Demographics, collective attitudes, and beliefs about risk and rewards continue to play a key role in explaining music piracy, but their relevance is slightly reduced once controlled for music streaming usage.
Author Daw, Jesse
Borja, Karla
Dieringer, Suzanne
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  givenname: Suzanne
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  organization: The University of South Florida, St. Petersburg, FL, USA
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Music industry
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Digital music piracy
Logit model
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Snippet •We analyze the impact of music streaming services in digital music piracy.•Using a sample of 197 surveys, we evaluate correlations between groups.•We develop...
Previous studies examining the intention and level of music piracy among young people have postulated that collective attitudes, optimistic biases toward risk,...
SourceID proquest
crossref
elsevier
SourceType Aggregation Database
Publisher
StartPage 69
SubjectTerms Attitudes and collective views
Colleges
Computer programs
Computer simulation
Digital music piracy
Downloading
Logit model
Mathematical models
Music
Music industry
Music streaming
Piracy
Risk
Students
Title The effect of music streaming services on music piracy among college students
URI https://dx.doi.org/10.1016/j.chb.2014.11.088
https://search.proquest.com/docview/1685796336
Volume 45
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