Tool choice in innovation diffusion: A human activity readiness theory
The short product life cycle of information and communication technology (ICT) applications makes it critical for developers to expedite the diffusion process by reducing user resistance. At the individual level, the adoption of an ICT application largely depends on how a person is ready to use the...
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Published in | Computers in human behavior Vol. 59; pp. 283 - 294 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Elsevier Ltd
01.06.2016
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Subjects | |
Online Access | Get full text |
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