Teaching marketing to non-marketing majors: tools to enhance their engagement and academic performance - Crick, James M; Crick, Dave (Education & training (London), 2021)
Keywords: Academic Achievement; Audiences; Blooms taxonomy; Business Administration Education; Case studies; College students; Colleges & universities; Core curriculum; Curriculum Design; Design; Discussion (Teaching Technique); Education; Educational objectives; Fashion designers; Foreign Countries; Foreign Students; Higher education; Instructional Effectiveness; Knowledge; Late Adolescents; Learner Engagement; Learning; Learning Strategies; Marketing; Multivariate statistical analysis; Nonmajors; Pedagogy; Relevance (Education); Student Experience; Student participation; Students; Subject specialists; Taxonomy; Teachers; Teaching; Theory Practice Relationship; Thinking Skills; Undergraduate Students; United Kingdom; Bloom's Taxonomy; Non-marketing majors; Marketing education; Student engagement; Academic performance