Terms of engagement: Facebook and Twitter use among nonprofit human service organizations

• Published in: Nonprofit management & leadership Vol. 30; no. 4; pp. 545 - 568
• Main Authors: Campbell, David A., Lambright, Kristina T.
• Format: Journal Article
• Language: English
• Published: Hoboken, USA Wiley Periodicals, Inc 01.06.2020; Wiley Subscription Services, Inc
• Subjects: Facebook; Hierarchies; Human service organizations; Management; Nonprofit organizations; Nonprofit < management; Organization theory; Social agencies; Social media; Social networks; Stakeholder engagement; Stakeholders; Twitter

This study uses Lovejoy and Saxton's (2012) hierarchy of engagement to analyze how nonprofit human service organizations use Facebook and Twitter to engage stakeholders. Their framework has not been applied to this nonprofit subgroup, and most previous scholarship on this topic focuses on just...