It Leaves a Bad Taste in Your Mouth: How Corporate Social Irresponsibility Impacts Consumption Experiences

• Published in: Canadian journal of administrative sciences Vol. 40; no. 2; pp. 126 - 139
• Main Authors: Green, Todd, John Peloza, Antonia Mantonakis, Jingzhi Shang
• Format: Journal Article
• Language: English
• Published: Halifax Blackwell Publishing Ltd 01.06.2023
• Subjects: Attitudes; comportement de consommation socialement responsable; comportement du consommateur; consumer behavior; Corporate responsibility; CSIR; CSR; culpabilité; Experiments; Food products; guilt; IRSE; Perceptions; RSE; Social responsibility; socially responsible consumption behavior

Across three experiments, we examined the impact of both corporate social responsibility (CSR) and corporate social irresponsibility (CSIR) on consumer taste evaluations. The current research demonstrates that CSIR information consistently negatively impacts perceptions of taste across both hedonic...