Unveiling the Motivational Factors behind Generation Z’s Conference Attendance for Sustaining Future Participation

• Published in: Sustainability Vol. 15; no. 18; p. 13989
• Main Authors: Pavluković, Vanja, Carmer, Adam B, Vujičić, Miroslav D, Cimbaljević, Marija, Stankov, Uglješa
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.09.2023
• Subjects: Behavior; Career development; Collaboration; Conferences; Decision making; Education; Employment; Festivals; Generation Z; Generations; Globalization; Social networks; Tourism; Travel; Serbia; United Kingdom

This study addresses the motivations behind Generation Z’s attendance at conferences and aims to contribute to a better understanding of their conference-participation behavior. The study identified six latent factors that influence conference-attendance motivation: green and digital conference expe...