Unveiling the Motivational Factors behind Generation Z’s Conference Attendance for Sustaining Future Participation

This study addresses the motivations behind Generation Z’s attendance at conferences and aims to contribute to a better understanding of their conference-participation behavior. The study identified six latent factors that influence conference-attendance motivation: green and digital conference expe...

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Bibliographic Details
Published inSustainability Vol. 15; no. 18; p. 13989
Main Authors Pavluković, Vanja, Carmer, Adam B, Vujičić, Miroslav D, Cimbaljević, Marija, Stankov, Uglješa
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 01.09.2023
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